Global SEO Specialist

Global SEO Specialist (Global Website Team) Milan

Who we are

Amplifon is an Italian multinational companyand the global leader in hearing care solutions and services for retail expertise customization and consumer care. More than 20000 professionals every day in a network of 10000 points of sale across 24 countries give back the joy of hearing feeling and living to thousands of people across the world.

In Amplifon we believe people are the most important component of our success. Thanks to our best-in-class Hearing Care Professionals and front and back-office Teams we are able to put the everyday taps pops and splashes back into the lives of our customers. We believe that its only through strong investment in talent engagement continuous professional development support and recognition that our people can exceed every limit and build a fulfilling career.

Aligned to this goal we offer a hybrid working policy allowing employees to work 6 days/month remotely.

What we are looking for

We are seeking a data-driven and forward-thinking SEO Specialist to join our Global Website Team. You will be responsible for executing SEO strategies that drive organic growth across our global digital footprint. This is not a traditional content-only SEO role. We are looking for a candidate who bridges the gap between marketing strategy and technical execution with a specific focus on the evolving landscape of Generative Engine Optimization (GEO) and Agentic AI. You will be part of a high-impact global team where your technical input directly shapes our digital roadmap. We value innovation and provide the space to experiment with the latest AI-driven search technologies.

Key Responsibilities

• Technical SEO & Developer Collaboration:Conduct audits (crawlability Core Web Vitals) and define technical requirements for developers (schema redirects JS rendering) via actionable tickets.
• AI & GEO: Implement strategies for visibility within the Agentic AI ecosystem (e.g. SearchGPT Perplexity) and ensure website content is LLM-friendly.
• Analysis and reporting: Track analyze and report on SEO performance metrics (organic traffic rankings conversions). Communicate SEO wins and challenges to stakeholders within the global team.

What youll need

• Master degree
• 2/3 years of professional experience in SEO (agency or in-house).
• Full professional fluency in English is mandatory (written and spoken). Knowledge of Italian is a nice to have.
• Proficiency with Google Search Console and SEO platforms (e.g. Ahrefs Semrush Screaming Frog). Adobe Marketing Cloud knowledge is a pro.
• Ability to explain complex technical SEO concepts to non-technical team members and developers.
• Experience working within a global/multilingual website environment.
• Demonstrated interest or experience in the Agentic AI ecosystem and how Generative AI is reshaping traditional search.
• Understanding of HTML CSS and how search engines crawl/render JavaScript.
• A proactive mindsetconstantly testing new search trends and AI tools.