Social & Influencer Marketing Manager

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role: Social & Influencer Marketing Manager

Location: Mumbai India

About the role:

We are hiring a Social & Influencer Marketing Manager to lead shortform video and social shopping marketing initiatives. You will own gotomarket strategy influencer recruitment and campaign execution across owned channels partner/socialchannelsand paid amplification. The role requires close work with internal marketing and product teams agency partners creator/talentpartnersand regional social teams to drive business marketing and social KPIs.

What you will be doing:

• Own GTM strategies and campaign roadmaps for shortform video and social shopping activations across owned partner and paid channels.
• Brief manage and coordinate agency partners and thirdparty vendors to ensuretimely onbrief delivery.
• Build and run influencer and creator programs: recruitment onboarding activationoptimizationand scaling.
• Identifyand partner with shortform creators and influencer networks across languages and regions.
• Design and run experiments to discover highimpact creative formats and creator archetypes.
• Ensure agency execution aligns with briefs brandguidelinesand partner requirements.
• Manage content calendars creative approvals publishingschedulesand paid amplification as needed.
• Define success metrics set up tracking and reporting analyzeperformanceand translate findings into optimizations.
• Monitor social trends and listening signals; surface risksopportunitiesand potential brand issues.
• Collaborate with crossfunctional teams to align strategy secureresourcesand present performance to stakeholders.
• Drive continuous optimization of influencer plans based on learnings and results.

What you will need to be great in this role:

• Campaigns consistently meet or exceed reachengagementandconversionKPIs.
• Scalable repeatable creator programs that deliver measurable impact.
• Strong agency and partner relationships with smooth execution.
• Actionable insights and experiment learnings that inform future strategy.

Minimum qualifications:

• BA/BS degree or equivalent experience.
• 6 years experience in social media and influencer marketing (agency or client side) with experience in shortform video and social shopping ecosystems in India.
• Strong project management skills; ability to run multiple campaigns and manage complex budgets.
• Datadriven mindset and experience with analytics A/Btestingand performance reporting.
• Excellent written and verbal communication and presentation skills.
• Demonstrated ownership proactive problemsolvingand stakeholder management.

Preferred:

• Experience with social analytics and listening tools.
• Experience working across markets or with regional/global social teams.
• Familiarity with social commerce and performance measurement for shopping activations.
• Interest in AI and emerging content technologies; ability to learn and apply AI tools to creative and workflow optimization.

Req ID: 17503

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Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.