Business Analyst

Job Description:

Rakuten International is a division of Rakuten Group Inc. a Japanese global technology leader in services that empower individuals communities businesses and society. Headquartered in San Mateo California with more than 4000 employees worldwide the Rakuten International business portfolio includes market leaders in e-commerce digital marketing advertising communications and entertainment. We create products and services that provide exceptional value by aligning members and the businesses that want to engage them in a shared community.

Rakuten is the most rewarding way to shop giving millions of members Cash Back when they buy from their favorite brands. As a leading shopping platform Rakuten partners with thousands of top brands across apparel beauty and wellness grocery travel on-demand services subscriptions and dining helping members save on everyday purchases. Since 1999 Rakuten members have earned more than $4.6 billion in Cash Back making it the largest Cash Back platform of its kind. Learn more at .

Job Summary

Rakuten Rewards is seeking a data-driven Business Analyst to deliver actionable insights that enhance the experience for both consumers and merchant this high-impact role you will partner closely with Product and Engineering teams to evaluate product performance design experiments and identify opportunities for optimization. You will leverage large-scale data to inform decision-making prioritize initiatives and drive measurable business impact. This role offers strong visibility and the opportunity to influence core product strategy through experimentation and analytics.

Key Responsibilities

• Develop analytical frameworks to monitor product and campaign performance across consumer and merchant segments.

• Design execute and analyze A/B tests and large-scale experiments to drive product improvements.

• Partner with Product and Engineering to identify opportunities estimate impact and prioritize initiatives.

• Build scalable reporting and dashboards using SQL and BI tools to deliver actionable insights to stakeholders.

• Conduct deep-dive analyses to explain performance trends and recommend optimization strategies.

• Serve as a subject matter expert on available data sets and tools to enhance product experience.

• Monitor data quality and integrity within reporting systems identifying and resolving discrepancies.

• Translate complex data findings into clear actionable business recommendations.

• Present insights confidently to senior leadership and cross-functional stakeholders.

• Ensure statistical rigor in test design measurement and performance analysis.

• Maintain documentation of analytical methodologies and reporting standards.

• Continuously identify opportunities to improve experimentation and analytics processes.

Qualifications:

• Strong SQL skills with experience working in large-scale or Big Data environments.

• Experience designing and analyzing A/B tests and experimentation frameworks.

• Proficiency in statistical methods for hypothesis testing and performance measurement.

• Experience with reporting and visualization tools (Tableau preferred).

• Ability to translate analytical findings into clear business-focused insights.

• Strong written and verbal communication skills with confidence presenting to senior stakeholders.

• Experience with experimentation platforms (e.g. Optimizely Adobe Target SiteSpect) preferred.

Minimum Requirements:

• 2 years of experience as a Product or Business Analyst preferably in retail or e-commerce.

• Bachelors degree in Computer Science Mathematics Economics Statistics Engineering or a related quantitative field required.

• Experience in digital product analytics and experimentation environments preferred.

Five Principles for Success
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.

Always improve Always Advance - Only be satisfied with complete success - Kaizen
Passionately Professional - Take an uncompromising approach to your work and be determined to be the best
Hypothesize - Practice - Validate Shikumika - Use the Rakuten Cycle to succeed in unknown territory
Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile
Speed!! Speed!! Speed!! - Always be conscious of time - take charge set clear goals and engage your team

Rakuten is an equal opportunity employer. Accessibility accommodations for candidates with disabilities participating in the selection process are available on request. Any information received related to accommodation needs of applicants will be addressed confidentially.

Rakuten would like to thank all applicants for their interest in this role however only qualified candidates will be shortlisted.

Beware of fraudulent job offers claiming to be from Rakuten. Rakuten does not send unsolicited job offers or request money during the recruitment process. Learn more: the time of posting Rakuten expects the Compensation (base salary discretionary bonus) for this role to be within the range shown below. Individual compensation will vary based on job-related factors including the skills qualifications and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for stock options health vision dental insurance RRSP matching Personal Time Off (PTO) Volunteer Time Off (VTO) and other employee benefits as the company implements.