Creative Content Director

Ideal candidate would be based in New York New York or Chicago Illinois

Requires monthly travel to our Fort Wayne Indiana headquarters

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Creative Leadership & Brand Evolution

• Lead all creative work across Brand Outlet and Wholesale ensuring cohesive yet differentiated execution aligned to company strategy.
• Evolve a heritage brand by balancing continuity for the core customer with culturally relevant creative that resonates with a younger audience.
• Develop and lead a socialfirst creative team.
• Narrate articulate visually and evolve the brand expression especially through the turnaround through tone of voice graphics models & styling and overall impact that addresses diversity but hits customer and brand bullseye.
• Stay ahead of industry competitive brand markers and cultural trends and emerging technologies applying them to continuously advance creative output process and ways of working.
• Partner with outside agencies to accelerate evolution and fill gaps having foresight in budget and planning cycles

Campaign Development & Execution

• Own the creative process and lead the team ensuring highquality ontime delivery of campaigns.
• Translate creative strategy into endtoend campaign concepts influencing and playing into the media plan setting and guiding creative direction across digital and offline channels from insight through launch.
• Develop creative campaigns anchored in brand storytelling that drive engagement and conversion beyond paid media alone.
• Articulate concepts to translate across digital stores pop-ups wholesale pop-ins wholesale and marketplaces with relevance both domestically and internationally
• Design collaboration opportunities to secure business when necessary and execute across different customer groups and platforms

Commercial Impact & CrossFunctional Partnership

• Connect creative strategy to commercial outcomes driving progress against key business KPIs and ROI.
• Balance brand storytelling and promotional priorities to deliver both brand equity and performance outcomes.
• Partner with Brand Marketing to influence campaign briefs that tap into cultural relevancy and industry trends.
• Build a performancefocused creative capability in partnership with Growth Marketing enabling customer acquisition through highimpact creative.
• Partner crossfunctionally with Brand Marketing Lifecycle Marketing Merchandising Product Design and Visual Merchandising and Digital Head to support seasonal priorities.

• Bachelors degree in Art Marketing or related field
• 10 years of experience leading creative work within inhouse teams and/or agency environments ideally supporting an omnichannel brand.
• 5 years of experience leading a creative team with handson involvement in team development.
• Experience working in a fastpaced retail environment including peak seasons that require highvolume creative output and rapid execution.

The requirements listed below are representative of the knowledge skills and/or abilities required to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Strong knowledge of creative marketing and eCommerce best practices and how marketing channels drive engagement and conversion.
• Exceptional concepting and storytelling skills with the ability to translate ideas into compelling creative.
• Ability to interpret customer insights and leverage them to evolve creative strategy and execution.
• Collaborative while able to influence lead and build productive teams and cross-functional relationships
• Ability to develop rapport and credibility with senior management and others across the organization
• Proven leadership and managerial skills with the ability to provide performance related feedback

The physical demands described here are representative of those an individual must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Office environment. Utilizing an office desk sitting reading listening or speaking with the ability to move intermittently throughout the day
• Strong sensory skills such as good eyesight good hearing and dexterity
• Ability to operate office equipment including computers copiers fax machines and phones
• Occasional travel (25%)

We are proud of the competitive and comprehensive compensation and benefit package provided to our associates and their families. Our compensation package is designed to meet our associates today and help them plan for the future.

Health Benefits

Vera Bradley offers a variety of medical dental and vision programs to meet your familys health care needs.

• Medical plan options including both a HDHP/HSA plan and a PPO plan

• Dental

• Vision

• Flexible spending accounts

Survivor Benefits

Life insurance provides peace of mind for your family should the unexpected happen.

• Employer provided 2X your salary in life insurance

• Accidental Death and Disability insurance

• Voluntary life insurance for you your spouse and your children

Income Protection

If you are unable to work due to illness or injury Vera Bradley provides several programs to protect your income at no cost to you.

• Short-term disability

• Long-term disability

Retirement Plan

The Vera Bradley 401k plan helps you accumulate savings for retirement

• 401k with generous company match immediate vesting (age and service requirement)

• Strong line up of professionally managed funds

• Safe-harbor plan design

Paid Time Off

Enjoy generous time off programs.

• Earn up to 3 weeks of paid time off in your first year of employment with opportunity to earn more

• 9 paid holidays a year

• Paid bereavement leave

Give Back Opportunities

Vera Bradley offers the opportunity to serve your community.

• Voluntary Time Off

Holistic Wellness

• Access to a variety of financial physical and mental wellness experts

• Employee Assistance Program with access to work/life wellness support including no cost unlimited telephonic counseling services

• Opportunities for leadership development skill development and career advancement

Product Discount

• Generous employee discount on Vera Bradley products

Ancillary Benefits and Programs

• Bonus opportunity identity protection legal services pet insurance cell phone discount employee referral bonus annual birthday gift DailyPay corporate fitness facility and individual policies through Aflac

Equal Opportunity Employer/Vets/Disabled

Vera Bradley is an Equal Opportunity Employer and Affirmative Action Employer.

Vera Bradley provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

For more information please click the following links:

Vera Bradleys Equal Employment and Affirmative Action Policy

Know Your Rights: Workplace Discrimination is Illegal (in English)

Know Your Rights: Workplace Discrimination is Illegal (in Spanish)

Pay Transparency (in English)

Pay Transparency (in Spanish)

E-Verify Participation Poster

Right to Work Poster (English)

Right to Work Poster (Spanish)

California Privacy Notice

If you need a reasonable accommodation for any part of the employment application process please send an e-mail to . Please include the accommodation you are requesting and your contact information. Reasonable accommodations are considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation and other EEO/Affirmative Action issues will be responded to from this e-mail address.

Our intention is to fill this opening within 30 days of the original posting date and applications will be accepted on an on-going basis until the position is filled.

Base Pay Range:

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Vera Bradleys compensation ranges are based on market data and comply with all local state and federal regulations. Individual pay within the listed range depends on work location skills experience and relevant education. The posted salary reflects base pay only and excludes bonuses equity or other incentives if applicable.