Marketing Automation Strategist

At Zelis we Get Stuff Done. So lets get to it!

A Little About Us

Zelis is modernizing the healthcare financial experience across payers providers and healthcare consumers. We serve more than 750 payers including the top five national health plans regional health plans TPAs and millions of healthcare providers and consumers across our platform of solutions. Zelis sees across the system to identify optimize and solve problems holistically with technology built by healthcare experts driving real measurable results for clients.

At Zelis AI is woven into the fabric of how we work. Every associate is expected - and empowered - to partner with AI to challenge the status quo accelerate innovation and amplify their impact. This is a place for builders with a growth mindset who act with agility embrace change and use modern technology to shape smarter solutions exceptional experiences and the future of our industry for our clients customers and our culture.

A Little About You

You bring a unique blend of personality and professional expertise to your work inspiring others with your passion and dedication. Your career is a testament to your diverse experiences community involvement and the valuable lessons youve learned along the way. You are more than just your resume; you are a reflection of your achievements the knowledge youve gained and the personal interests that shape who you are.

Position Overview

At Zelis we Get Stuff Done. So lets get to it!

A Little About Us

Zelis is modernizing the healthcare financial experience across payers providers and healthcare consumers. We serve more than 750 payers including the top five national health plans regional health plans TPAs and millions of healthcare providers and consumers across our platform of solutions. Zelis sees across the system to identify optimize and solve problems holistically with technology built by healthcare experts driving real measurable results for clients.


A Little About You

Youre a hands-on marketing technologist who enjoys building launching and optimizing campaigns. Youre comfortable working in Salesforce Marketing Cloud eager to learn and excited to take ownership of campaign execution across email and SMS.

Youre naturally curious and not afraid to test new ideas - whether thats improving a journey streamlining a workflow or exploring how AI tools can help speed up campaign development. Youre detail-oriented collaborative and motivated by seeing campaigns go from concept to launch.

Position Overview

Zelis is looking for a Marketing Automation Strategist to support the execution and optimization of member marketing campaigns across email SMS and other outbound channels.

This role is primarily focused on building and deploying campaigns within Salesforce Marketing Cloud including journey orchestration automation workflows and campaign QA. Youll partner closely with marketing managers analytics and Salesforce teams to bring campaigns to life and ensure high-quality execution.

In addition to campaign execution youll contribute to ongoing improvements in marketing operationssupporting vendor coordination process optimization and exploration of new tools and technologies including AI-driven solutions that improve speed to market and team efficiency.

What Youll Do

• Build test and deploy email and SMS campaigns and multi-step member journeys in Salesforce Marketing Cloud (Journey Builder Automation Studio Email Studio Mobile Studio).

• Translate campaign requirements into technical execution including audience segmentation dynamic content and automation logic.

• Perform end-to-end QA to ensure accuracy across targeting personalization links and tracking.

• Support the development and maintenance of automated workflows and triggered campaigns.

• Partner with marketing managers analytics and Salesforce teams to ensure campaigns are executed accurately and on time.

• Maintain campaign tracking standards including UTM tagging and platform-level tracking consistency.

• Assist in monitoring campaign performance and support test-and-learn initiatives to improve engagement and conversion.

• Support day-to-day Marketing Cloud operations including data quality checks subscriber management and campaign setup.

Marketing Operations & Optimization (Secondary Focus):

• Assist with vendor coordination including tracking requests issues and follow-ups.

• Contribute to process documentation and identify opportunities to improve workflows and campaign execution efficiency.

• Support platform enhancements integrations and operational improvements as needed.

AI & Innovation:

• Explore and apply AI tools (including Zelis-approved tools and ChatGPT) to streamline campaign development QA and workflow efficiency.

• Experiment with new approaches including automation enhancements or lightweight agent-based solutions to improve speed to market.

• Share learnings and contribute to evolving best practices for AI-enabled marketing operations.

What Youll Bring to Zelis

• Bachelors degree and/or equivalent work experience (required).

• 23 years of experience in marketing automation campaign operations or marketing technology roles.

• Hands-on experience with Salesforce Marketing Cloud (Journey Builder Automation Studio Email Studio Mobile Studio).

• Working knowledge of SQL HTML and/or AMPscript.

• Experience building and deploying email and SMS campaigns including basic journey orchestration.

• Understanding of campaign execution workflows QA processes and marketing operations best practices.

• Strong attention to detail and ability to manage multiple campaigns and deadlines.

• Comfort working cross-functionally with marketing analytics and technical teams.

• Curiosity and willingness to explore new tools including AI-driven solutions.

• Strong problem-solving organizational and communication skills.

Bonus if You Have

• Experience with Marketing Cloud integrations (APIs FTP MC Connect SSJS).

• Familiarity with deliverability best practices and inbox monitoring.

• Experience with campaign performance reporting and optimization.

• Exposure to AI tools or automation workflows that improve marketing efficiency.

• Experience in healthcare insurance or B2B2C environments.

Location and Workplace Flexibility

We have offices in Atlanta GA Boston MA Morristown NJ Plano TX St. Louis MO St. Petersburg FL and Hyderabad India. We foster a hybrid and remote-friendly culture and all our employees work locations are based on the needs of the position and determined by the Leadership -office work and activities if applicable vary based on the work and team objectives in accordance with company policies.

Equal Employment Opportunity

Zelis is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

We welcome applicants from all backgrounds and encourage you to apply even if you dont meet 100% of the qualifications for the role. We believe in the value of diverse perspectives and experiences and are committed to building an inclusive workplace for all.

Accessibility Support

We are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process please email

Disclaimer

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex gender identity national origin disability status protected veteran status or any other characteristic protected by law.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities duties and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities duties and skills from time to time.

Please note at this time we are unable to proceed with candidates who require visa sponsorship now or in the future.

Location and Workplace Flexibility

Zelis is headquartered in the U.S. with multiple locations across the country and in Hyderabad India. Check out our locations to learn more about our offices. All employee work locations are based on the needs of the position and are determined by the Leadership -office work and activities vary based on work and team objectives in accordance with Company policies.

While location expectations vary by role candidates within approximately 50 miles of a U.S. office are generally preferred to support collaboration when needed. Our hybrid approach is flexible and in-office presence is guided by team and business needs rather than a fixed weekly schedule.

Base Salary Range

$65000.00 - $82650.00

At Zelis we are committed to providing fair and equitable compensation packages. The base salary range allows us to make an offer that considers multiple individualized factors including experience education qualifications as well as job-related and industry-related knowledge and skills etc. Base pay is just one part of our Total Rewards package which may also include discretionary bonus plans commissions or other incentives depending on the role.

Zelis full-time associates are eligible for a highly competitive benefits package as well which demonstrates our commitment to our employees health well-being and financial protection. The US-based benefits include a 401k plan with employer match flexible paid time off holidays parental leaves life and disability insurance and health benefits including medical dental vision and prescription drug coverage.

Equal Employment Opportunity
Zelis is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

We welcome applicants from all backgrounds and encourage you to apply even if you dont meet 100% of the qualifications for the role. We believe in the value of diverse perspectives and experiences and are committed to building an inclusive workplace for all.

Accessibility Support
We are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process please email .

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities duties and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities duties and skills from time to time.