Influencer Marketing Manager

Direct Agents is looking for a strategic detail-oriented Influencer Marketing Manager to lead influencer and UGC programs across a portfolio of client accounts. This role sits at the intersection of creative strategy and campaign executionsourcing and managing talent driving content quality and collaborating cross-functionally to deliver measurable results. If youre plugged into culture fluent in the creator economy and thrive in a fast-paced agency environment we want to hear from you. This is a full-time in-office role based in our NYC headquarters.

$75000 $95000 base salary depending on experience with annual compensation reviews based on performance. Potential semi-annual bonus based on company and individual performance.

Influencer & Creator Strategy

• Source and vet influencers using keywords competitor insights and trend analysis; evaluate alignment with campaign objectives through audience authenticity platforms
• Lead influencer and UGC partnerships end-to-endfrom outreach and negotiation to brief development and content approval
• Ideate and collaborate with creators to produce authentic content that resonates with target audiences
• Stay current on platform trends emerging creators and top-performing formats across Instagram TikTok and YouTube

Campaign Execution & Operations

• Manage campaign timelines deliverables and revision cycles across multiple clients simultaneously
• Organize and track content submissions client approvals and QA on live posts for accuracy and brand alignment
• Maintain project tracking in ClickUp (or equivalent) proactively flagging risks before they impact delivery
• Collaborate with the paid media team to adapt influencer assets for performance across platforms

Reporting & Insights

• Pull and analyze influencer post performance metrics; synthesize findings into client-ready decks
• Compile reports showcasing industry insights influencer performance and forward-looking opportunities
• Partner with internal teams to optimize future campaigns based on data and learnings

Cross-Functional Collaboration

• Work closely with creative design paid media and account teams to ensure seamless execution
• Assist with copywriting and content review to ensure messaging is on-brand and aligned with campaign goals
• Support preparation of client presentations and performance reviews

• 24 years of experience in influencer marketing social media or integrated campaign managementagency experience preferred
• Strong understanding of Instagram TikTok and YouTube; fluent in influencer and UGC content strategies
• Ability to analyze performance data and translate findings into actionable recommendations
• Exceptional organizational and communication skills with strong attention to detail
• Experience with influencer platforms (HypeAuditor or similar) is a plus
• Familiarity with project management tools (ClickUp Asana etc.) and Google Workspace
• Basic design skills or familiarity with Adobe Creative Suite is a plus
• Active user of AI tools (Claude ChatGPT Perplexity etc.) with hands-on experience applying them to real workfrom research and analysis to ideation and storytelling

Direct Agents is not a traditional agency. We are an elite team of builders and operatorsgrowth strategists media architects and creative thinkerswho partner with ambitious brands to drive measurable revenue growth. Backed by Kanopy AI our proprietary intelligence platform and exclusive partnerships with tech and media platforms we deliver the kind of unfair advantage that helps clients dominate not just compete.

We operate at the intersection of technology media and strategywhere AI meets human expertise to produce outcomes that neither can achieve alone. Our client roster includes brands like Tennis Channel Marvel NYSE Morgan Stanley Prologis and DistroKid.

Direct Agents isnt for everyoneand thats by design. Were building something different.

• Proprietary AI That Actually Works: Kanopy AI is our custom-built intelligence platformreal-time campaign optimization media mix modeling natural language analytics and algorithm enrichment that gives our clients (and our team) a genuine edge. This isnt a buzzword; its operational.
• Exclusive Platform Access: Direct partnerships across Google AI Search Meta TikTok Amazon Freewheel Teads Stackadapt and best-in-class tech and media partners.
• An Elite Not Bloated Team: 100 operators who move fast think deeply and ship work that matters. No layers of bureaucracy. Direct access to senior leadership and the executives building the strategy.
• AI Integration Across Everything: Claude ChatGPT and proprietary AI tools are embedded in our workflowsfrom data analysis and creative versioning to strategic planning and client intelligence.
• 8x Crains Best Places to Work: A people-first culture with a 12-month average time to promotion a 4-day workweek and genuine investment in career development.
• Certified Minority-Owned Business: 48% BIPOC representation across the agency 60% female representationa team that reflects the diverse markets we serve.

• Regular performance reviews with quarterly growth path check-ins
• Comprehensive health dental vision and mental health benefits (One Medical Talkspace KindBody Health Advocate)
• 1524 days PTO/year depending on seniority plus birthday off 7 sick/safe days and up to 12 weeks paid parental leave
• New MacBook Pro and access to cutting-edge AI tools across the agency
• Sun-drenched penthouse Acceleration Hub on 5th Avenue in Flatironwith commuter benefits and Citibike membership
• Dog-friendly office regular team events (Field Day Ski Club Golf League holiday celebrations) and a culture built around ownership and ambition

Location: This role is based in our NYC headquarters. You must reside or be willing to relocate within commuting distance.

Please be aware of fraudulent recruiters and scams. If you move forward in our recruitment process you will only be contacted by the Direct Agents HR team. If you have questions about the validity of this job posting please email emailprotected

Please be aware of fraudulent recruiters and scams. If you move forward in our recruitment process you will only be contacted by the Direct Agents HR team. Questions Email