Solutions Activation Manager

The Opportunity

Adobe works alongside business organizations to reshape creativity and operational efficiency throughout enterprises during the AI the role of Solutions Activation Manager (SAM) you will serve as the connecting point between portfolio strategy and sales activities. Your responsibility is to convert Adobes solutions into compelling positioning targeted messaging and customer engagement initiatives that increase pipeline and accelerate deal completion.

SAMs are grouped by audience segment into Creative Pro Business Pro and Marketing Pro. This role mainly focuses on Marketing Pro which includes Firefly and Foundry. Here the shift toward automated creative workflows is opening new opportunities and challenges for sellers in both technical and non-technical areas. You will align Adobes portfolio with the sales process prepare sellers for success and work directly with customers to implement the strategy in the field.

What Youll Do

Implement Portfolio Strategy in the Field

• Convert Adobes solutions portfolio strategy into segment-specific positioning messaging and sales plays tailored for Creative Pro Business Pro and Marketing Pro audiences.
• Align solutions with the sales process across all seller and technical segments ensuring every role in the field has the tools and clarity to engage buyers effectively.

Develop Sales-Ready Activation Content

• Build crisp actionable collateral positioning guides objection handling frameworks demo narratives and deal-stage plays that sellers can put to work immediately.
• Convey product features and AI advancements through buyer-focused narratives that connect with executive technical and practitioner groups.

Lead Customer Engagement Initiatives

• Build and deliver customer-facing programs that bring Adobes portfolio to life at key stages of the buyer journey.
• Partner with field teams to support strategic accounts executive conversations and high-impact sales moments across segments.

Strengthen the Roadmap with Field Intelligence

• Surface insights from seller and customer interactions to inform new capabilities integrations and portfolio investments.
• Act as the connective tissue between field execution and portfolio strategy ensuring activation keeps pace with Adobes evolving solutions.

Align Across the Go-to-Market Organization

• Work closely with GTM product marketing sales operations and field leadership to guarantee consistent positioning and sales play implementation across all segments.
• Collaborate with the Solutions Activation team to ensure consistency throughout the Creative Pro Business Pro and Marketing Pro portfolio.

Qualifications

• 6 years of experience in sales activation GTM solutions marketing or field-facing roles within SaaS enterprise technology or creativity/efficiency software.
• Proven capability to convert portfolio strategy into practical positioning and customer engagement initiatives that advance the pipeline.
• Outstanding program and project management skills with a track record of building and scaling initiatives across complex cross-functional organizations.
• Strong understanding of AIs role in modern enterprise workflows particularly as it applies to creative production content supply chains and marketing operations.
• Demonstrated communication and presentation abilities capable of tailoring messages for executive technical and practitioner groups.
• Strong cross-departmental leadership abilities with experience collaborating across sales GTM product marketing and sales operations.
• Willing and able to travel nationally and internationally up to 40% of the time.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity productivity and personalized customer experiences. Adobes industry-leading offerings including Adobe Acrobat Studio Adobe Express Adobe Firefly Creative Cloud Adobe Experience Platform Adobe Experience Manager and GenStudio enable people and businesses to turn ideas into impact powered by AI and driven by human ingenuity.

Our 30000 employees worldwide are creating the future and raising the bar as we drive the next decade of growth. Were on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Lets Adobe together

At Adobe we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life including our values and culture focus on people purpose and community Adobe for All comprehensive benefits programs the stories we tell the customers we serve and how you can help us advance our mission of empowering everyone to create.

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AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work your application may not move forward in the process.

At Adobe we empower employees to innovate with AI and we look for candidates eager to do the same. As part of the hiring experience we provide clear guidance on where AI is encouraged during the process and where its restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.