Head of Digital Marketing

The Head of Digital Marketing will lead Neubergers digital marketing strategy with responsibility for the corporate website ecosystem email marketing program UX/UI standards and SEO/GEO. Reporting to the Chief Marketing Officer this leader will manage a team of digital contributors across digital operations UI/UX design email build and website campaigns partnering closely with Head of Client Coverage Technology. The role has a number of key responsibilities as detailed further below all of which are being impacted by the evolution of LLMs and AI tools and thus where leadership on this topic will be key to success.

Key Responsibilities:

1. Digital Strategy

Define and own the firms digital marketing strategy: establish the vision roadmap and annual priorities across the website email and all external client-facing digital touchpoints. Drive the continuous optimization of the digital estate ensuring all external client-facing digital touchpoints are cohesive and aligned with clear KPIs and measurable outcomes across institutional intermediary private wealth and LLM audiences. Establish governance frameworks for responsible AI use in marketing.

2. Website Implementation & Oversight

Serve as the marketing owner of the corporate website in close partnership with Client Coverage Technology leading on: content architecture feature prioritization and oversight/governance of sprint/release planning taxonomy metadata ADA/WCAG compliance and QA protocols. Drive the integration of the firms services and investment strategies into the website experience.

3. Growth Marketing & Optimization

Develop and execute growth marketing tactics including: landing page optimization CRO A/B and multivariate testing personalization. Manage a continuous experimentation program benchmarked year-over-year against defined performance targets. Deploy AI-driven personalization engines and LLM-assisted content recommendation systems to deliver tailored digital experiences across audience segments

4. SEO & GEO

Develop and execute a search strategy spanning SEO and GEO (Generative Engine Optimization): Lead technical SEO initiatives including site architecture schema markup structured data and Core Web Vitals. Pioneer the firms GEO practice to maximize discoverability across AI-powered platforms including ChatGPT Perplexity Gemini and Google AI Overviews.

5. UX/UI

Oversee and uphold UX/UI standards across all digital properties: Lead the UI/UX team in user research journey mapping wireframing prototyping and usability testing. Maintain a scalable digital design system in coordination with the creative studio. Integrate AI-powered UX tools (e.g. session intelligence heatmap AI predictive UX modeling) to inform design decisions and improve digital experience outcomes.

6. Email Marketing

Oversee the email marketing system including: strategy template build deliverability and performance analysis; A/B testing personalization and governance standards; brand compliance accessibility and CAN-SPAM/GDPR adherence.

7. Analytics & Reporting

Own website analytics and reporting infrastructure via Adobe Analytics Sitecore and Tableau: Track website KPIs including traffic engagement conversion SEO/GEO metrics and content effectiveness. Translate data into roadmap prioritization UX improvements and resource decisions.

Qualifications:

• 10 years of progressive digital marketing and website management experience

• Minimum 5 years in financial services digital marketing asset management wealth management or capital markets preferred

• 4 years managing digital marketing teams

• Demonstrated experience working with AI/LLM tools in a marketing context (e.g. ChatGPT Claude Gemini Jasper Persado or similar platforms)

• Familiarity with prompt engineering AI content governance and responsible use frameworks

• Key Applications: Sitecore Azure Adobe Analytics Tableau Crazy Egg SEO/GEO tools (Google Search Console) Figma Litmus/Salesforce TransPerfect OpenAI/ChatGPT Claude Gemini AI personalization platforms (e.g. Persado Movable Ink)

• Bachelors degree required; advanced degree preferred