Content & Marketplace Operations Manager

Marketplace & Homepage Ownership

• Execute the content and placement plan across and Xsolla Mall homepage and marketplace surfaces as directed by Marketing BD and Product stakeholders.

• Maintain the operational content programming roadmap translating strategic priorities from Marketing BD and Product into actionable live-ops timelines.

• Translate launches campaigns and partner initiatives into clear marketplace programming for execution.

• Ensure alignment with leadership on priorities and trade-offs.

Content Operations & Live Ops

• Manage day-to-day live operations across homepage tiles featured placements storefronts and promotional modules.

• Maintain content freshness cadence and quality across all marketplace surfaces.

• Coordinate campaign launches and updates including scheduling QA and go-live execution.

• Work with stakeholders on a content calendar planning out updates over time.

• Work closely with Ops and Product teams to execute within existing CMS and tooling constraints.

• Manage localization of landing pages and promotional assets with regional teams to ensure accurate and market-relevant content delivery.

Cross-Functional Coordination & Prioritization

• Serve as the main point of contact for marketplace content execution requests from Marketing BD and other stakeholders.

• Consult stakeholders to understand operational objectives then own prioritization and sequencing of live-ops content.

• Proactively flag conflicts capacity risks and trade-offs ensuring leadership alignment.

Performance & Optimization

• Provide operational tracking for live content reporting on immediate performance indicators such as:

  • CTR and engagement

  • Platform health (freshness utilization)

• Partner with data and ops teams to ensure content performance dashboards are available and actionable for live-ops decisions.

• Implement content and placement optimizations based on performance insights and marketing strategy.

• Support experimentation efforts (e.g. placement testing A/B tests where feasible).

Scaling & Enablement

• Support evolution into a scalable ecosystem of partner brand influencer and creator storefront pages.

• Help define templates repeatable processes and operating standards to support scale.

• Normalize processes across and Xsolla Mall where possible adapting where necessary.

• Provide structured feedback to ops and product teams on tooling gaps and improvement opportunities.

• Build up a Content Calendar process to lay out a roadmap for content development

• 25 years of experience in content operations digital merchandising marketplace operations or similar roles.

• Experience managing homepage or platform content content calendars or live digital surfaces.

• Demonstrated experience applying AI tools and agentic AI workflows (LLMs AI agents automation platforms) to content operations not just familiarity but practical integration into day-to-day work.

• Ability to identify repetitive operational processes and design AI-driven automations (including autonomous or semi-autonomous agents) to improve speed consistency and scale.

• Comfort working with evolving AI tooling; willingness to experiment with and iterate on AI agents and AI-assisted workflows.

• Strong organizational skills with the ability to balance multiple stakeholders and priorities.

• Comfortable working in evolving systems and building processes where tools are still maturing.

• Analytical mindset with experience using data to guide decisions.

• Familiarity with CMS platforms project tracking tools and dashboards.

Nice to Have (AI Automation Skills)

• Experience building agentic workflows using tools such as Claude n8n or similar platforms.

• Familiarity with connecting AI tools to operational systems (CMS project management communication platforms) for end-to-end automation.

• Track record of reducing manual operational overhead through AI-assisted processes.