Programmatic Specialist

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Job Title:Programmatic Specialist

Company:WPP Media South Africa

Location:Johannesburg South Africa

Reports To:Media Solutions Lead

The Opportunity: YourImpact

At WPP Media we are the AI-driven heart of the worlds leading growth partner for brands. We are seeking a true programmatic expert to join our team someone who lives and breathes data optimisation and performance.

This isnt just an activation role. You will be the engine of our clients programmatic success responsible for the flawless end-to-end strategy execution and optimisation of campaigns. You will act as a steward of major media investments translating complex data into tangible business growth and shaping the future of our clients advertising.

What Youll Do (Key Responsibilities):

• End-to-End Campaign Management: Flawlessly plan set up and execute programmatic campaigns across video and display with a sharp focus on Real-Time Bidding (RTB).

• Strategic Optimization: Continuously analyze campaign data to identify strategic optimizations manage yield and maximize ROI against client business objectives.

• Platform Mastery: Manage day-to-day operations and build strong relationships with core DSPs SSPs agency trading desks and other media partners.

• Technical Execution: Own the technical details including inventory and marketplace setup audience segmentation and implementing advanced data targeting strategies.

• Insight & Consultation: Serve as the in-house expert on all things programmatic providing strategic recommendations to senior teams and clients and helping to win new business.
• Innovation & Growth: Evaluate new platforms partners and technologies to ensure WPP Media and our clients remain at the cutting edge of the industry.

Who You Are (Core Requirements & Qualifications):

We are looking for a hands-on practitioner with a deep passion for the programmatic landscape.

Essential Experience:

• Minimum 3 years of dedicated hands-on-keyboard experience in a programmatic buying or trading role.

• DSP Expertise: Demonstrable advanced-level experience with at least one major DSP is essential. Primarily Google Display & Video 360 (DV360); experience with The Trade Desk is also highly valued.

• Technical Acumen: Strong practical understanding of the entire programmatic ecosystem (SSPs Ad Exchanges DMPs) ad-serving and tag management.
• Analytical Mindset: Proven ability to analyse complex datasets and translate performance data into actionable insights and clear concise reports.

Highly Advantageous (Bonus Points):

• Official certifications (e.g. Google DV360 Google Ads).
• Experience with Google Tag Manager (GTM).
• Client-facing experience and strong presentation skills.
• Why Join Us at WPP Media

We believe the best work happens when our people are empowered to grow.

• Master Your Craft: We dont just offer a job; we offer a career trajectory. Get access to WPPs global network and unparalleled training resources to earn certifications and become a leader in the field.

• Work on a Global Stage: Manage campaigns for some of the worlds most iconic brands seeing the direct impact of your expertise on their success.
• A Culture of Collaboration: Join a forward-thinking team that values curiosity and initiative. We foster a supportive environment where you can share ideas tackle challenges and celebrate wins together.

• Tangible Benefits: We provide comprehensive benefits including competitive medical and retirement plans generous paid time off and a clear commitment to your well-being and work-life balance.

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