E-commerce Site Experience Lead

Lime & Lou is looking for an Ecommerce Site Experience Lead to own our sites performance end-to-end. This is a strategy role as much as a hands-on one: you decide what gets tested and built and you own how the site performs

What youll do

Own site performance end-to-end: constant page optimization to grow add-to-cart rate and conversion rate.

Optimize pricing promotional offers and upsell strategy to improve site performance.

Run our A/B testing program: design tests read the results and apply what works.

Build personalization strategies across our markets and audiences.

Analyze customer behavior competitors and market trends to guide site decisions.

Define and execute strategic plans for which products to promote and when.

Build and launch landing pages for new products and campaigns.

Translate our brands visuals and voice into how the site looks and feels working closely with our graphic designer.

Bring a strong UX/UI eye to navigation and site structure elevating the overall look and feel.

Lead new product launches on-site and evolve the funnel as the site grows.

What youll own

Four numbers define this role: CVR (conversion rate) A2C (add-to-cart rate) I/O (items per order) and AOV (average order value). Youll constantly test what actually grows each one and use what you learn to keep improving the site.

• Previous experience in a relevant E-commerce industry
• Experience with HTML

Requirements:

What were looking for

Proven experience improving conversion rate in an e-commerce environment agency-side or in-house.

Hands-on A/B testing experience: you know how to design a test and read a result.

A strong sense of customer psychology and UX logic.

Comfortable moving between big-picture strategy and hands-on execution.

Strong attention to detail and sharp project prioritization.

High-level English.