Manager eCommerce

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Responsibilities

• Develop and execute eCommerce media planning strategies across marketplace platforms such as Shopee TikTok Shop and Lazada to support traffic conversion and GMV growth.
• Plan and optimize SKU visibility product assortment and campaign placements to maximize share of search and marketplace discoverability.
• Manage media investment allocation across key channels including search ads display ads affiliate and live streaming to improve platform performance efficiency.
• Monitor and optimize campaign performance metrics such as impressions CTR CPC ROAS conversion rate and GMV contribution.
• Conduct regular performance analysis to identify consumer trends peak shopping periods and category opportunities for better planning and budget allocation.
• Analyze platform and campaign data to generate actionable insights and recommendations for continuous optimization.
• Prepare post-campaign reports and performance recaps to evaluate effectiveness and support future planning strategies.
• Stay updated with marketplace trends platform algorithm changes and emerging eCommerce features to identify growth opportunities.

Requirements

• Bachelors degree in Marketing Business Management Communications or related field.
• 3-5 years of experience in eCommerce planning media planning performance marketing or digital marketing (agency or brand side).
• Familiar with marketplace advertising ecosystems including Shopee Ads TikTok Shop Ads Lazada Sponsored Solutions and digital media platforms such as Meta and Google.
• Strong understanding of eCommerce and media performance metrics including GMV ROAS traffic conversion rate CTR CPC and new buyer acquisition.
• Comfortable working with data dashboards and performance reports to derive insights and recommendations.
• Strong analytical thinking communication and stakeholder management skills.
• Detail-oriented organized and able to manage multiple campaigns and timelines simultaneously.
• Proactive adaptable and eager to learn in a fast-paced environment.

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