Executive Content Planning

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Role Overview

Responsible for developing insight-driven content strategies that connect brand objectives with audience behavior across platforms. Content Planner plays a key role in shaping content direction ensuring relevance consistency and performance across the consumer journey while collaborating closely with media creative and KOL teams.

Key Responsibilities

1. Content Strategy & Planning

• Develop full-funnel content strategies aligned with campaign and business objectives
• Define content roles across platforms (Social Video KOL Digital Ecosystem)
• Translate media plans into clear content direction and messaging frameworks
• Support both always-on content and key campaign/launch moments

2. Content Development & Execution

• Create content briefs key messages and storytelling angles for campaigns
• Ensure content consistency across channels while adapting formats per platform
• Work closely with creative social and KOL teams to bring ideas to life
• Monitor content delivery to ensure alignment with strategy and timelines

3. Data-Led Content Optimization

• Analyze content performance (engagement views CTR conversions)
• Identify insights on what content works what doesnt and why
• Recommend optimizations and content iterations based on data
• Leverage trends platform algorithms and audience behavior in planning

4. KOL & Social Content Integration

• Support KOL/content creator strategy and briefing
• Align KOL content with brand messaging and campaign objectives
• Ensure integration between paid media and organic/social content
• Collaborate with influencer/KOL teams for content amplification

5. Cross-Team Collaboration

• Work closely with media planners to align content with channel strategy
• Collaborate with creative social and performance teams for execution
• Ensure content plans are feasible within timelines budgets and platform requirements
• Support Planning Manager/Group Heads in campaign development and presentations

6. Client & Stakeholder Support

• Prepare content strategy decks ideas and rationale
• Present content direction and explain strategic thinking to clients
• Support ongoing content performance reviews and recommendations

Key Capabilities & Skills

• Strong understanding of content strategy and social media ecosystems
• Ability to translate business objectives into engaging content ideas
• Familiarity with platform formats (TikTok Instagram YouTube etc.)
• Data-driven mindset with ability to interpret content performance metrics
• Strong storytelling and briefing skills
• Structured thinking with attention to detail
• Adaptable and able to manage multiple priorities

Basic Requirements

• 13 years of experience in content planning social media or digital marketing
• Experience working with content KOLs or campaign-based projects
• Understanding of digital platforms and content formats
• Strong PowerPoint and Excel / Google Sheets skills
• Bachelors degree required

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