VM

Visual Merchandising Strategy

• Develop and implement seasonal VM calendars aligned with marketing campaigns product launches and brand objectives.

• Create luxury retail display concepts that reflect Rosso Brunellos premium brand positioning.

• Ensure consistency of brand standards across all retail touchpoints.

Store Presentation & Execution

• Plan and execute window displays in-store merchandising focal points and promotional installations.

• Ensure optimal product placement to maximize sales and customer experience.

• Conduct regular store audits and provide actionable feedback to store teams.

Campaign & Marketing Alignment

• Partner closely with the Marketing Head to translate campaign themes into impactful in-store experiences.

• Support new store openings store renovations and special brand events.

• Coordinate VM implementation for seasonal collections festive campaigns and promotional activities.

Retail Performance Support

• Analyze sales trends and customer behavior to optimize product presentation.

• Collaborate with Retail Operations Category and Store teams to improve conversion and productivity.

• Track VM effectiveness and recommend improvements based on business performance.

Vendor & Project Management

• Manage external vendors fabrication partners printers and display suppliers.

• Control VM budgets and ensure timely project execution.

• Oversee production and installation of visual merchandising assets.

Training & Capability Building

• Develop VM guidelines and SOPs.

• Train store teams on visual merchandising standards and execution.

• Conduct periodic VM workshops and store visits.