Strategic Content Manager

ApplyBoard simplifies the study abroad application process by connecting international students international student advisors and educational institutions on one personalized platform. For more than a decade ApplyBoards team members have been dedicated to breaking down barriers to international education while thriving at a company that invests in their career growth. Our six core values guide us in our mission to educate the world and are the foundation of our company culture. As an organization built on diversity our team members are representative of the students we support.

Want your words to change lives Then this role is for you. Were looking for a strong communicator with an analytical edge who wants to become a recognized voice in international education. Youll create content that helps ApplyBoard stand out from insight reports and high-profile communications to short frequent posts that people actually read and share.

Youll join a thriving marketing team at a mission-based company that wants to unlock the potential of every aspiring mind.

Be an industry expert

• Build deep current knowledge of international education: government policy study permit and visa changes enrolment trends and what they mean for students institutions and recruitment partners
• Monitor industry news regulatory developments and competitor activity and turn them into a clear point of view for ApplyBoard

Create consumable content

• Produce a steady flow of short snackable content (social posts quick-take articles data snapshots newsletters short-form video scripts) alongside longer pieces
• Break flagship reports and data into multiple bite-sized assets so every insight gets maximum reach
• Source organize and analyze first- and third-party data to craft trend reports insight reports gated e-books and publications for our different segments and audiences
• Write for our blog social channels and other owned channels for lead gen and nurture sometimes ghostwritten on behalf of leaders
• Apply SEO best practices and research to optimize content
• Turn industry insights into material the sales team can use in conversations: briefings talking points one-pagers and FAQs on policy changes

Keep our story consistent

• Contribute to ApplyBoards content strategy and calendar making sure deadlines are met and quality stays high
• Help shape key messaging and uphold ApplyBoards tone of voice across teams
• Edit content from across the marketing team for clarity tone style and grammar
• Work with design and distribution to turn content into different formats
• Facilitate content brainstorms within marketing and across teams
• Build and refine presentation decks for key ApplyBoard events

• 5 years of professional writing content or marketing communications experience in a fast-paced environment ideally in tech or education
• A strong understanding of the international education landscape especially government policy and a real appetite to become an expert in it
• A portfolio that shows range: long-form reports and thought leadership alongside short high-frequency social and editorial content
• Exceptional written communication with sharp attention to detail and strong editing skills
• The ability to translate complex information and data into clear useful content for different audiences
• Experience creating enablement or training content for sales partner or customer-facing teams
• Confidence presenting and sharing knowledge with internal teams and leadership
• Strong interpersonal skills and the ability to build trust across teams
• Solid time management and the ability to hit aggressive deadlines without compromising quality
• A working knowledge of marketing principles and SEO best practices
• Comfort working independently solving problems and managing your own workload

Nice to have

• Experience in PR or media relations or content that has earned media coverage
• Experience with HubSpot Google Sheets WordPress and Canva
• Experience with short-form video or podcast content

About ApplyBoard

ApplyBoard empowers students around the world to access international education. Our global team leverages cutting-edge technology to build innovative tools and share sector insights that support our network of international students and 1500 partner institutions. Weve helped more thanstudents from over 180 countries with their study abroad journey so far and were just getting started.

Ready to join us Were grateful for your interest in joining the ApplyBoard team. However only select applicants will be contacted for an interview.

We may use artificial intelligence tools to support the hiring process potentially while reviewing applications analyzing resumes or assessing applicant responses. These tools dont replace human judgment and final hiring decisions are made by our team members. If youd like more information about how your data is processed please contact us.

ApplyBoard welcomes applications from people with disabilities. Accommodations are available upon request for candidates in all aspects of the hiring and selection process.