Sr. Manager Demand Generation

About MoEngage:

MoEngage is an insights-led customer engagement platform trusted by 1350 global consumerbrands including McAfee Flipkart Dominos Nestle Deutsche Telekom and OYO. MoEngagecombines data from multiple sources to help brands gain a 360-degree view of their Analytics arms marketers and product owners with insights into customer can leverage MoEngage Personalize to orchestrate journeys and build 1:1 conversationsacross the website mobile email social and messaging channels. MoEngage Inform thetransactional messaging infrastructure helps unify promotional and transactional communication toa single platform for better insights and lower costs. MoEngages AI Suite helps marketers developwinning copies and creatives optimize campaigns and channels that boost engagement and helpwith faster over a decade consumer brands in 60 countries have been using MoEngage to power digitalexperiences for over a billion monthly customers. With offices in 15 countries MoEngage is backedby Goldman Sachs Asset Management B Capital Steadview Capital Multiples Private Equity EightRoads F-Prime Capital Matrix Partners Ventureast and Helion was named a Contender in The Forrester WaveTM: Real-Time Interaction ManagementQ1 2024 report and Strong Performer in The Forrester WaveTM 2023 report. MoEngage was alsofeatured as a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms forB2C Enterprises 2023.

MoEngage acquired Aampe in June 2026 to bring 1:1 agentic decisioning into the platform. This is a net-new product motion that needs its own demand engine built from scratch and run alongside the core MoEngage business.

We are looking for a Sr. Manager Demand Generation to own demand generation for AI Decisioning end to end. You will conceive build and run programs across paid and non-paid channels that create demand for this offering working closely with product marketing content sales and the Aampe founding team.

This is a builder role not a maintenance role. You will set the demand gen playbook for the product line from the ground up.

• Own the demand generation strategy and roadmap for AI Decisioning (Aampe) across paid and non-paid channels

• Plan and run paid programs: LinkedIn (Sponsored Content InMail document ads) programmatic display and retargeting

• Build non-paid programs: SEO and AEO content distribution community engagement and partner co-marketing

• Design account-based marketing programs against priority verticals and named accounts

• Own the funnel numbers for AI Decisioning: MQLs SQLs opportunities and pipeline contribution by channel and segment

• Build and own SDR outbound cadences - sequence structure timing and channel mix (email LinkedIn call)

• Write and continuously refine the messaging SDRs use in these cadences matched to segment persona and account classification

• Monitor cadence performance (open reply and meeting-booked rates) and adjust messaging and sequencing based on what converts

• Run a regular feedback loop with the SDR team on what prospects are saying and feed that back into positioning and content

• Manage the channel budget and report on CAC pipeline efficiency and program ROI to the SVP Marketing

• Translate product marketing positioning into campaigns that generate demand

• Run tests across channels and messages and double down on what converts

• Partner with marketing ops and sales on attribution lead routing and reporting

• 8-10 years in B2B SaaS demand generation or growth marketing ideally in MarTech CDP or CEP

• A track record of building a demand engine for a new product line or category not just running an existing one

• Hands-on experience across paid channels (LinkedIn Google programmatic) and non-paid channels (SEO content community)

• Comfort owning and being measured on pipeline and funnel metrics not just activity metrics

• Experience with marketing automation and CRM platforms (HubSpot Salesforce Marketo or similar)

• Based in India with the flexibility to work across US and India time zones.

• Familiarity with agentic AI decisioning or personalization as a category

• Experience marketing to marketing and product leaders as an ICP

• Experience with building programs & activations for a 0-1 & 1-10 journey

At MoEngage we respect and value differences. We believe that when people from diversebackgrounds and perspectives collaborate we create the most value for our clients ouremployees and society. We embrace diversity and uphold a strong set of values. We are committedto inclusivity and take pride in providing equal opportunities for success and at MoEngage is based solely on professional competence skills and experience. Westand firmly against all forms of discrimination and support equal rights and opportunities regardlessof gender ethnicity abilities age identity orientation or expression marital status (including
pregnancy) religion and beliefs or any other status protected by is our policy to comply with all applicable national state and local laws related to
non-discrimination and equal opportunity. MoEngage is truly a place where everyone can bring theirpassions authentic selves and talents to work collaborating to drive progress and solve meaningfulchallenges.

Why Join Us!
At MoEngage we are passionate about our team and technology - see below to know more about us.

Scale @MoEngage
We handle more than a billion messages every day. Rest assured you will be surrounded by really
smart and passionate people as we scale much more to build a world-class technology team