Senior Brand Manager
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Job Summary
Job Title: Senior Brand Manager
Experience: 6years
Salary: upto 30lpa
About the Role:
Seeking a strategic and commercially driven Brand / Senior Brand Manager to lead the Pan-India brand development agenda for one or more of its core brands (confidential). The Brand Manager will be accountable for delivering strong brand equity consumer preference and business growth across offline and online channels nationwide.
This is a high-impact role with end-to-end responsibility for brand strategy execution and performance metrics requiring deep consumer insight cross-functional leadership and strong execution capabilities.
Lead the development and refinement of the brand vision positioning and long-term growth roadmap aligned with business objectives.
Translate consumer insights and market trends into differentiated brand strategies that drive awareness preference and loyalty.
Define brand architecture messaging frameworks and communication models tailored for Pan-India audiences.
Conceptualize and execute integrated marketing campaigns (ATL/BTL/digital/retail) that enhance brand visibility and resonate with target consumers.
Manage brand campaigns end-to-end from creative brief to delivery and measurement.
Partner with external agencies and internal teams (creative media digital PR) to ensure consistent brand expression across all touchpoints.
Conduct regular market competitor and consumer research to identify growth opportunities and emerging trends.
Leverage data analytics to monitor brand health metrics awareness penetration consideration loyalty and recommend actions to improve performance.
Collaborate with Product Merchandise and Supply Chain teams on new product development launches and portfolio optimization.
Own product positioning pricing support insights and product communication alignment with brand strategy.
Work closely with Sales Trade Marketing Distribution E-commerce Finance and Operations teams to ensure strong in-market execution and efficiency.
Support GTM plans channel strategies and promotional effectiveness.
Develop and manage brand marketing budgets; drive ROI-oriented planning and tracking.
Present performance insights key learnings and optimization plans to senior leadership.
Bachelors degree in Marketing Business Management or equivalent; MBA preferred.
11 years of experience in brand management ideally within Apparel/FMCG/Consumer brands.
Proven track record in building and scaling brands with strong strategic and execution capability.
Strong analytical skills with data-driven decision-making ability.
Demonstrated experience in managing integrated campaigns (digital traditional).
Excellent communication stakeholder management and leadership skills.
Required Skills:
Qualifications & Skills: Proven experience in B2B sales customer relationship management or similar roles is preferred freshers are encouraged to apply. verbal and written communication skills in English. interpersonal and negotiation skills. to manage multiple client accounts and sales pipelines effectively. 4. Proficient in using CRM software and basic computer applications. -motivated with a goal-oriented approach and a passion for customer service. to work independently and collaborate with cross-functional teams.
Required Education:
Bachelors degree in Marketing Business Management or equivalent; MBA preferred.
