Product Marketing Manager

About Netchex

Netchex is a full HCM platform built for businesses with 50 to 5000 employees especially those managing hourly workers multiple locations and lean HR teams. Founded over 20 years ago in Louisiana Netchex brings payroll HR benefits time tracking recruiting and onboarding together in one connected platform. Its the #1-ranked HCM provider on G2 for service with a 98% customer satisfaction score and customers who stay for a decade or more. As the product and market keep expanding this role sits right at the center of how that growth story gets told.

About the Role

Netchex is looking for a hands-on Product Marketing Manager to help connect our product and the market. Youll work closely with senior marketing and product stakeholders to learn our product deeply and turn HCM/payroll capabilities into clear compelling customer value propositions and help make sure that message reaches customers and prospects through the right systems channels and live experiences.

This role is best suited to someone who is curious about product functionality enjoys writing sharp positioning and is comfortable getting hands-on inside marketing tools to help campaigns run. Were looking for an AI-first operator someone who instinctively reaches for AI tools to move faster whether thats research content drafting data analysis or connecting marketing tools.

What Youll Do

Product & Market Understanding

• Build strong working knowledge of Netchexs product suite (HR payroll benefits and related HCM modules) to communicate confidently to both technical and business audiences
• Translate product features into customer-facing value: benefits use cases and competitive differentiation
• Work with Product Management to stay ahead of the roadmap and help translate upcoming releases into go-to-market content

Go-to-Market Execution

• Support positioning messaging and launch plans for new products features and updates
• Create sales enablement content such as battlecards one-pagers pitch decks FAQs that helps sales and CS teams sell and support with confidence
• Develop customer-facing content: web copy case studies comparison guides email campaigns and presentations

Customer Communication & Lifecycle Execution

• Own the cadence of recurring customer communications such as release notes customer newsletter email drips and campaign promotion.
• Partner with our product team to handle communication needs for launches betas and partner/company announcements triaging and prioritizing incoming requests
• Execute hands-on inside HubSpot Userflow and related tools to ship these reliably and on schedule
• Create supporting visual assets like one-pagers flyers simple videos to make communications land better.

AI-First Operating Style

• Use AI tools proactively across the role for competitive research content drafting data synthesis workflow automation etc. to move faster and produce higher-quality work
• Look for opportunities to bring AI-assisted efficiency into existing marketing/product marketing processes

What Were Looking For

• 3 years of experience in product marketing or a closely related role (product management marketing ops sales enablement) with some product marketing exposure
• Self-starter who can organize their work prioritize independently see projects through to completion and unblock themselves by reaching out to the right people or asking questions
• Ability to translate technical/product detail into clear market-facing messaging
• Hands-on experience in marketing/lifecycle tools (e.g. HubSpot CRM platforms in-app messaging tools like Userflow) comfort managing recurring campaigns and multiple concurrent requests
• Comfortable presenting live for webinars demos or customer-facing sessions
• Strong written and verbal communication skills; able to flex tone across sales customer and internal audiences
• Basic visual/design skills; comfortable creating one-pagers flyers or simple videos using Canva or AI design tools.
• Genuine enthusiasm for using AI tools as part of daily workflow
• Bachelors degree in Marketing Business Communications or equivalent experience

Nice to Have

• Experience with tools such as Claude Canva HubSpot Salesforce Zoom Userflow etc.
• Experience in HCM payroll HR tech SaaS or B2B software is a plus