Platform Product Manager

Adoption: Measurable sustained growth in the number of teams domains and unique active users onboarded onto EDP products (primary success metric).

Pipeline Velocity: Reduced time from first engagement to onboarded/active usage for new teams and domains.

Awareness & Engagement: Increased reach and engagement across internal marketing channels (town halls newsletters demo attendance community participation).

Expansion: Growth in usage depth/breadth within already-onboarded teams (more use cases more users per team).

Feedback Loop Impact: Voice-of-customer insights measurably influencing the EDP roadmap and governance/metadata improvements.

Why Join Us

- Be the face and voice of one of Fords most strategic technology platforms.

- Own the full journey from awareness to adoption for a suite of products used enterprise-wide.

- Blend the craft of marketing the rigor of product management and the persuasion of pre-sales in a highly visible high-impact role.

- Join a collaborative team with executive visibility and the resources to scale platform adoption across a global enterprise.

Key Responsibilities

- Own the internal go-to-market strategy for the full EDP product suite including positioning messaging and value narratives tailored to distinct personas (data engineers analysts plant/business teams product managers executives).

- Act as a pre-sales/solutions consultant for high-value teams and domains running discovery conversations mapping EDP capabilities to business problems and building tailored pitches demos and proposals that convert interest into onboarded users.

- Partner closely with EDP product managers and engineering leads to stay ahead of the roadmap translating new features and capabilities into compelling business-relevant stories and enablement content.

- Build and execute a multi-channel internal marketing plan (town halls newsletters Slack/Teams communities demo days office hours internal case studies) to drive awareness and consideration across business units.

- Develop and maintain a library of sales enablement assets: one-pagers decks ROI/value calculators demo scripts FAQs and reference/success stories from existing adopting teams.

- Define track and report adoption funnel metrics (awareness trial onboarding active usage expansion) and use insights to continuously refine messaging and outreach tactics.

- Identify and prioritize target domains/teams for onboarding using an impact-driven framework balancing quick wins with strategic high-value use cases.

- Gather and synthesize voice-of-customer feedback from prospective and existing users feeding insights back into the product roadmap and governance/metadata quality priorities.

- Communicate adoption progress pipeline and impact metrics to senior leadership building the case for continued investment and organizational alignment.

- Collaborate with governance data quality and platform teams to ensure marketing promises align with platform trust security and reliability standards.

- 8 years of experience spanning product marketing product management and/or pre-sales/solutions consulting ideally within data analytics cloud or enterprise platform domains.

- Demonstrated success driving internal or external adoption of technical/data products through targeted marketing enablement and consultative selling.

- Strong product management fundamentals: ability to understand platform architecture and capabilities deeply enough to translate them into business value and prioritize outreach using impact frameworks.

- Experience running discovery/needs-assessment conversations with technical and business stakeholders and converting them into tailored pitches or proof-of-concepts.

- Excellent storytelling and content development skillsâdecks demos one-pagers videos case studiesâfor both executive and technical audiences.

- Strong stakeholder engagement and relationship-building skills across a large matrixed enterprise.

- Experience defining and tracking adoption/usage funnels and KPIs with a data-driven approach to iterating on messaging and channels.

- Excellent written and verbal communication skills comfortable presenting to senior leadership and facilitating large internal events/webinars.

Preferred

- Masters degree in a relevant technical or business field (preferred not required).

- Prior experience in a pre-sales solutions engineering or sales enablement role within a data/cloud/SaaS environment.

- Familiarity with Google Cloud Platform (GCP) services (e.g. Cloud Run Pub/Sub Cloud Storage BigQuery) and modern data architectures.

- Understanding of data-centric architectures including ingestion transformation storage and consumption patterns with an appreciation for data quality and governance.

- Experience building internal communities of practice or champion/ambassador programs to drive grassroots product adoption.

- Familiarity with marketing/adoption analytics tools (e.g. product analytics platforms CRM campaign tracking) to measure funnel performance.

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