Meta PPC Specialist

24 Hours Group

Job Location:

Delhi - India

Monthly Salary: $ 4 - 4

Experience Required: 1-3years

Posted on: 7 hours ago

Vacancies: 1 Vacancy

Job Summary

This is a remote position.

Were looking for a Meta PPC Specialist who lives and breathes paid social someone who blends data-driven rigor with creative instinct to build lead generation machines on Meta. Youll own campaigns end-to-end across both services and ecommerce verticals pushing performance beyond benchmarks while constantly testing whats next. If youve thrived inside an agency managing multiple accounts simultaneously and know Metas ecosystem inside-out we want to talk.

Key Responsibilities

Plan build and manage full-funnel Meta ad campaigns from strategy through execution targeting creative direction structure and bidding

Analyze CPL ROAS CAC frequency and attribution data to identify inefficiencies and growth opportunities

Design and run structured A/B tests across creatives audiences offers and landing pages and turn results into actionable learnings

Brief and guide creative teams on ad concepts hooks formats and copy angles that drive performance

Optimize for qualified lead volume across service-based and ecommerce verticals integrating lead quality feedback from CRM and sales teams

Manage and allocate significant ad budgets efficiently scaling winners while hitting cost-per-lead targets

Ensure robust event tracking Meta CAPI setup and attribution accuracy in coordination with dev and analytics teams

Translate campaign performance into clear compelling reports for clients or internal stakeholders

Requirements

4 years of hands-on Meta Ads management experience

Previous experience at a digital marketing or performance agency

Proven track record running lead generation campaigns (not just brand awareness)

Deep expertise in Meta Ads Manager Business Manager and Meta Pixel

Strong command of audience segmentation: Lookalikes Custom Audiences interest and behavioral targeting

Experience with Advantage campaigns and Metas AI-driven placement features

Solid understanding of attribution models and Metas post-iOS 14 measurement landscape

Meta Blueprint Certification (required)

Proficient in Excel or Google Sheets for data analysis and reporting

Strong written and verbal English communication skills

Nice to Have

Experience running lead gen for both service businesses AND ecommerce brands

Familiarity with CRM platforms (HubSpot Salesforce) and lead quality optimization workflows

Experience with GoHighLevel (HighLevel) for CRM pipeline management and lead tracking

Experience with Meta Lead Ads and Instant Forms

Working knowledge of Google Analytics 4 and cross-channel attribution

Exposure to other paid channels (Google Ads TikTok Pinterest)

Understanding of landing page CRO principles

Required Skills:

Plan build and manage full-funnel Meta ad campaigns from strategy through execution targeting creative direction structure and bidding Analyze CPL ROAS CAC frequency and attribution data to identify inefficiencies and growth opportunities Design and run structured A/B tests across creatives audiences offers and landing pages and turn results into actionable learnings Brief and guide creative teams on ad concepts hooks formats and copy angles that drive performance Optimize for qualified lead volume across service-based and ecommerce verticals integrating lead quality feedback from CRM and sales teams Manage and allocate significant ad budgets efficiently scaling winners while hitting cost-per-lead targets Ensure robust event tracking Meta CAPI setup and attribution accuracy in coordination with dev and analytics teams Translate campaign performance into clear compelling reports for clients or internal stakeholders

Required Education:

4 years of hands-on Meta Ads management experiencePrevious experience at a digital marketing or performance agencyProven track record running lead generation campaigns (not just brand awareness)Deep expertise in Meta Ads Manager Business Manager and Meta PixelStrong command of audience segmentation: Lookalikes Custom Audiences interest and behavioral targetingExperience with Advantage campaigns and Metas AI-driven placement featuresSolid understanding of attribution models an

This is a remote position.Were looking for a Meta PPC Specialist who lives and breathes paid social someone who blends data-driven rigor with creative instinct to build lead generation machines on Meta. Youll own campaigns end-to-end across both services and ecommerce verticals pushing performan...