Marketing Manager, Attraction, Influence & Marketing (AIM)

Are you passionate about connecting people to opportunity Do you thrive using creative sourcing and marketing channels to deliver real hiring outcomes at a pace and scale few organizations can match

At Amazon we are reinventing how to attract and hire exceptional talent at scale. The Attraction Influence and Marketing (AIM) organization is seeking a well-organized data-driven and self-motivated Marketing Manager to execute and scale Talent Marketing programs for India.

You are equal parts executor and analyst comfortable building an integrated marketing plan with agency partners one day and presenting campaign results to leadership the next. You thrive in a fast-paced environment take full ownership of your workstreams and know how to coordinate across partner teams whose roadmaps dont report to you. You understand that recruitment marketing isnt just advertising its hiring infrastructure and youre energized by delivering measurable repeatable results at scale. This role requires operational rigor creative problem-solving and a bias for action on a team that works hard and has fun.

This role supports the Talent Marketing India leader in developing and executing Indias sourcing and marketing strategy across all Amazon sites profiling target candidates identifying appropriate channel levers and building top-of-funnel demand to efficiently attract hourly talent. You will develop and execute local and national community engagement strategies operationalize plans against KPIs tied to growing the hourly talent pipeline reducing reliance on paid advertising. Additionally you will author candidate communications hiring event content onboarding collateral offer templates and other marketing materials.

Youll collaborate with cross-functional stakeholders on data-driven candidate attraction initiatives track market shifts in hourly candidate behavior and contribute to market mapping and intelligence efforts. To succeed youll need to see the big picture while executing rapidly on the ground.


Key job responsibilities
Work with internal and external agency teams to develop and execute integrated marketing programs tailored for local markets messaging on the employee value proposition and branding at country and business line levels
Use data to rigorously assess channel and media effectiveness prioritize based on business requirements and optimize to achieve marketing goals
Maintain local staffing agency and marketing agencies including onboarding project briefs vendor management and payment processing
Monitor channel analytics to measure effectiveness and forecast future spend and required activity by site/region
Support multiple marketing programs end-to-end from self-serve infrastructure to targeted activation for priority hiring domains
Establish pre-pilot baselines in partnership with analytics teams manage evaluation cycles and present results to leadership
Support tech integration requirements such as the transition from third-party tooling to Amazon-native infrastructure
Serve as a reliable point of contact for assigned programs across analytics PR creative and Central teams; contribute to cadenced reporting (WBR MBR HBR)
Partner with analytics performance marketing and other teams to validate attribution methodology track baseline metrics and translate data into actionable recommendations
Maintain a thorough understanding of local employment trends and continually monitor competitor/industry developments
Document processes create playbooks and maintain SOPs that enable programs to scale without proportional headcount growth



About the team
Amazons Attraction Influence and Marketing (AIM) organization is a dynamic team of marketing professionals dedicated to attracting and engaging talent across Amazons diverse business segments. AIM achieves high-volume hiring goals by delivering exceptional multi-channel candidate experiences engaging and hiring job seekers with maximum efficiency and precision. Leveraging paid digital advertising owned channels web experience and local grassroots efforts AIM delivers quality candidates at scale. Practicing transformational thinking empowered by leading-edge tech and tool development this team constantly innovates new processes to increase marketing efficacy.
Description


- Masters degree
- 6 years of professional non-internship marketing experience
- Experience experience using data and metrics to measure impact and determine improvements
- Experience with strong project management skills and the ability to thrive in a fast-paced environment
- 3 years of working with or evaluating AI systems experience

- Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email web analytics and CRM (Marketo Tableau Salesforce etc.) for targeting segmentation reporting for demand generation
- Experience in creating process improvements with automation and analysis

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.