Manager Programming Strategy and Insights (Quantitative), Hindi Movies

MANAGER PROGRAMMING STRATEGY & INSIGHTS (QUANTITATIVE) HINDI MOVIES

Job Description

About the Role:

At JioStar content decisions are no longer driven by instinct alone. They are powered by audience intelligence behavioral insights and data-led experimentation at scale.

We are looking for a high-calibre strategy and analytics professional to help shape the future of programming for Hindi Movies. This role sits at the intersection of consumer insights business strategy content performance and monetization; leveraging large-scale viewership data to influence what millions watch across TV.

This is a high-visibility role with a direct impact on viewership growth advertising performance and programming strategy.

Key Responsibilities:

Audience Strategy & Consumer Intelligence

• Translate audience and consumption data into strategic recommendations that drive viewership growth across channels
• Analyze viewership trends consumer cohorts market shifts and competitive programming landscapes to uncover growth opportunities.
• Drive data-led recommendations on scheduling slot optimization and programming interventions.
• Identify macro trends seasonality festivals and external factors influencing audience behavior and consumption patterns.

Growth Monetization & Business Impact

• Partner with Programming and Revenue teams to optimize audience delivery advertising yield and content monetization.
• Recommend data-backed scheduling and inventory strategies to improve GRP performance while enhancing viewer experience.
• Support critical business moments including major sporting events World television premieres and competitive programming periods through predictive analysis and strategic interventions.
• Balance consumer engagement goals with commercial outcomes to drive sustainable business impact.

Strategic Business Partnering

• Collaborate with senior stakeholders across Programming Sales Distribution and Business teams to influence decision-making.
• Translate complex analytics into clear compelling business narratives for leadership teams.
• Act as a strategic advisor by identifying risks opportunities and performance levers in a fast-paced environment.

Advanced Analytics & Decision Science

• Lead deep-dive analyses on content performance audience behavior and programming effectiveness.
• Develop repeatable frameworks and analytical models to improve audience forecasting and decision-making.
• Build scalable reporting mechanisms to track viewership trends programming impact and monetization performance.
• Drive a culture of data-led experimentation and continuous optimization.