Manager Digital Marketing, Digital

Job Description

Manager Content Commerce

Department: Off-Platform Marketing

Location: Mumbai

Role Overview

JioHotstar is seeking a high-caliber strategic thinker to lead our pioneering Content Commerce ecosystem. Content commerce is our vision to bring digital entertainment and instant shopping together. Instead of making users leave the app to buy something we are building a seamless experience where they can interact and make purchaseslike ordering fooddirectly within the JioHotstar interface while watching their favorite content.

As the Manager for Content Commerce you will be the central owner driving user adoption engagement and business growth for these integrated experiences.

Responsibilities

• Content Commerce includes integration of multi-category product purchase destinations within our streaming app. This role requires project management across multiple internal/external stakeholders like On-platform Digital Comms Analytics Product etc to ensure targets are met
  

• This role requires a strong basic understanding of broader marketing levers so as to build a cohesive GTM for every new integration. It also requires extensive experience in Off-platform/Digital marketing.
  

• Off Platform lever involves setting overall performance strategy based on success metrics such as views conversion ROI with a strong focus on measurable outcomes. It involves working closely with internal stakeholders including Media agencies Publishers Analytics Product Content and Comms to improve targeting tracking attribution and optimization frameworks

Experience & Skillset

• 56 years of professional experience especially in digital marketing

• Strong experience in ROI-driven or lead-based businesses preferably within consumer tech media or app-led ecosystems

• Hands-on experience managing large-scale digital marketing budgets

• Exposure to running campaigns using both first-party and third-party data

• Working knowledge of analytics attribution and measurement tools (e.g. AppsFlyer DCM or equivalent)

• Strong analytical and problem-solving mindset with the ability to operate in ambiguity and build scalable frameworks for a new and evolving business line

• Highly proficient in translating complex campaign strategies and performance reports into clear compelling presentations (slide decks) and detailed planning documents for leadership and cross-functional teams.

• Experience in funnel analytics - candidates must have experience in conducting platform deepdives identifying drop offs transactional behaviours & help in crafting retention strategies (using on-platform and off-platform techniques)

• Our Culture: We are customer-obsessed audacious in our vision and encourage open dialogue. We believe trust and accountability go hand-in-hand and we invest heavily in each others growth.

• Perks: Unlimited leave a progressive work-life philosophy no dress code and a front-row seat on our rocket ship to redefine the future of entertainment and commerce!