Manager , Data and Analytics

Some careers shine brighter than others.

If youre looking for a career that will help you stand out join HSBC and fulfil your potential. Whether you want a career that could take you to the top or simply take you in an exciting new direction HSBC offers opportunities support and rewards that will take you further.

HSBC is one of the largest banking and financial services organisations in the world with operations in 64 countries and territories. We aim to be where the growth is enabling businesses to thrive and economies to prosper and ultimately helping people to fulfil their hopes and realise their ambitions.

We are currently seeking an experienced professional to join our team in the role of Manager Data and Analytics.

In this role you will:

• Consult with Marketing Managers and Product Owners to review briefs validate feasibility and define target audience rules.
• Advise on segmentation approach frequency capping/contact fatigue and expected audience sizing to improve campaign outcomes.
• Assess data availability across databases and repositories and propose alternatives where attributes dont exist.

• Translate campaign briefs into clear inclusion exclusion and suppression logic.
• Build and format channel-ready audience outputs for email SMS push in-app web personalisation and direct mail partners.
• Support dynamic personalisation by coordinating with creative teams on data tags and content requirements.
• Design and schedule automated audience deliveries using platform capabilities and SQL-driven workflows.
• Write advanced SQL to extract transform and segment high-volume customer data from CRM/CDP platforms.

To be successful you will:

• Strong SQL expertise(Teradata / CIM / or similar enterprise CRM data platforms).
• Additional knowledge of SAS and Big query would be an added advantage
• 25 years experiencein campaign build and deployment within CRM and marketing automation environments (e.g. Salesforce Marketing Cloud Teradata CIM UNICA or similar).

achieve more at HSBC

HSBC is an equal opportunity employer committed to building a culture where all employees are valued respected and opinions count. We take pride in providing a workplace that fosters continuous professional development flexible working and opportunities to grow within an inclusive and diverse environment. We encourage applications from all suitably qualified persons irrespective of but not limited to their gender or genetic information sexual orientation ethnicity religion social status medical care leave requirements political affiliation people with disabilities color national origin veteran status etc. We consider all applications based on merit and suitability to the role.

Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement which is available on our website.

***Issued By HSBC Electronic Data Processing (India) Private LTD***