Manager Copywriting, Sports

The Sports Copywriter will be responsible for creating compelling fan-first content across on-air promotions digital platforms social media and marketing campaigns. The role requires a strong understanding of sports particularly cricket audience behaviour and the ability to turn sporting moments and narratives into engaging culturally relevant content across formats.

What youll do:

• Create engaging copy for sports campaigns digital content advertising social media and other sports initiatives
• Develop long-form content including articles features player stories editorial pieces and other storytelling formats
• Create creative taglines punchlines campaign messaging and promotional copy tailored to the target audience
• Script and storyboard content for videos teasers promos and other sports-related audiovisual projects
• Develop timely content around live sporting events tournaments athlete updates and major sporting moments
• Translate complex sporting action statistics and narratives into simple engaging and emotionally resonant storytelling
• Stay current with national and international sports trends particularly cricket kabaddi football and Olympic sports
• Collaborate with designers marketers social media video and editorial teams to create cohesive storytelling across platforms
• Maintain consistency in brand voice editorial quality accuracy and cultural relevance across content
• Edit and proofread content while ensuring quick turnaround particularly during live matches and major sporting events
• Adapt content across different formats platforms audiences and stages of the sports content lifecycle

Skills & attributes for success:

• Strong copywriting and storytelling skills with the ability to create sharp engaging audience-first content
• Strong understanding of sports particularly cricket and marquee sporting events such as IPL and ICC tournaments
• Ability to turn live sporting moments and complex ideas into clear compelling narratives
• Strong creative instincts with excellent attention to detail
• Ability to work effectively in a fast-paced environment with tight deadlines and real-time content requirements
• Understanding of audience behaviour and content consumption across broadcast digital and social platforms
• Ability to adapt writing style and tone across different formats and audiences
• Strong editorial judgement proofreading and content-quality skills
• Basic understanding of digital and social media content formats
• Proficiency in the relevant content language(s) with strong written and spoken communication skills
• Ability to work collaboratively with creative editorial marketing design and video teams

Qualifications & experience:

• Bachelors degree in Mass Communication Journalism Literature or a related field
• Experience in copywriting content writing editorial or creative content preferably within sports media broadcast entertainment or digital
• Portfolio demonstrating strong writing and storytelling across multiple formats is mandatory