Manager, Category Mktg Manager, Apparel

About the Role
Amazon Fashion India is looking for a Manager Category Marketing Manager to own traffic and customer lifecycle for GL Apparel one of the largest and fastest-growing categories on the platform. This is a high-visibility high-ownership role sitting at the intersection of strategy data and creative execution. You will lead a team to define how millions of customers discover engage with and buy fashion on .
If you thrive in ambiguity move fast and love building things from the ground up this role is for you.

You will own traffic and customer growth for GL Apparel. Youll be responsible for bringing customers into the funnel keeping them engaged and converting intent into purchase at scale. You will lead mentor and grow a team of category marketers- set clear goals unblock execution and build capability over time. This is a role for someone who is equally comfortable building a channel strategy and getting into the data to figure out why something isnt working.

What Youll Do
Traffic & Channel Ownership
End-to-end traffic strategy for Apparel across paid and owned channels Social Search Affiliates Associates and on-site merchandising
Build and execute multi-channel marketing plans with a clear acquisition and conversion logic
Work closely with central traffic teams as the categorys advocate; influence channel investment and prioritization
Continuously optimize channel performance through in-depth analysis and test-and-learn experiments
Customer Lifecycle & Engagement
Develop strategies to acquire new-to-category and new-to-Amazon customers and move them through the purchase funnel
Use data and customer insights to design campaigns that drive activation repeat purchase and long-term retention
Lead high-impact event marketing (ARTs Diwali Republic Day) from strategy to execution to post-event debrief
Creative & Merchandising
Plan and execute high-visibility media and merchandising campaigns that resonate with fashion customers across demographics
Own the categorys style guidelines merchandising calendar and promotional framework
Partner with brands on coop packages and creative briefs that are on-brand for Amazon Fashion

Planning & Partnerships
Develop annual and quarterly marketing investment plans in partnership with Finance
Build innovative internal and external partnerships to drive organic visibility
Identify and reapply best practices from central teams and peer categories

What Were Looking For
68 years of experience in category marketing growth marketing or brand management preferably in fashion lifestyle or e-commerce
Strong analytical chops comfortable working with traffic conversion and campaign data to generate insights and make decisions
Proven ability to manage large-scale campaigns end-to-end with multiple stakeholders
Sharp written communication you can write a crisp campaign brief a data-backed business review and a compelling customer message
Bias for action and ownership you dont wait to be told what to do
Experience working with paid media channels (Meta Google YouTube) and affiliate/associate programs is a plus


- 5 years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- Experience communicating results to stakeholders
- Experience guiding creative input development and execution from concept to completion

- Experience using SQL to pull data and metrics to deliver reports
- Experience with basic HTML website management and content management systems (CMS)

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

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