Manager Business Analytics, Consumer Growth
Job Summary
Job Summary
JioStar is building one of Indias most ambitious consumer growth engines at the intersection of media entertainment sports digital platforms commerce data and consumer engagement. This person will help define the metrics cohorts dashboards experiments and business insights that will eventually shape the consumer growth construct for JioStar.
The role will coordinate with the central analytics teams (digital & linear) to understand the JioStar consumer churn out insights and design platform experiments. This is not just a metrics reporting role; it is an early business-building role.
Key Responsibilities
- Oversee the Analytics function for the consumer growth business pod and coordinate with the central analytics team and linear TV team for data and insights generation.
- Ensure strong alignment with Central Analytics on data definitions dashboards tracking and governance.
- Build the core measurement framework: frequency retention engagement churn resurrection tier progression rewards and user value.
- Analyze user behavior across cohorts content genres sports entertainment devices regions and frequency bands.
- Identify patterns in audience behavior content performance and market trends to power construct decisions.
- Partner with Product Growth Data Science and Business teams to design experiments and measure impact.
- Develop business intuition formulate hypotheses conduct A/B testing and leverage data to scale product and business initiatives.
- Build reports and dashboards for business reviews that help leadership track what is working and where intervention is needed.
- Build and maintain structured data warehouses and dashboards across tools such as Databricks and Mixpanel.
Skills & Attributes for Success
- 4-5 years of experience in data analytics business analytics or growth/strategy roles.
- Strong academic background; IIT / top engineering institutes preferred but not mandatory.
- Experience in consumer internet OTT media gaming e-commerce fintech loyalty or subscription businesses is a plus.
- Hands-on experience and proficiency in SQL Databricks Mixpanel Redash or similar platforms.
- Strong analytical skills and a deep understanding of consumer behavior.
- Strong understanding of cohorts funnels retention segmentation A/B testing and experimentation.
- Strong understanding of data warehousing data pipelines and data modeling techniques.
- Self-motivated and organized with the ability to manage multiple priorities in a fast-paced environment.
- Ability to develop processes for efficient delivery of data information and analyses to the business.
- A strong passion for media content analytics and data storytelling
- Ability to work as a high-impact individual contributor with strong leadership visibility.
- Ability to translate ambiguous business problems into structured analytical frameworks.
Required Experience:
Manager
About Company
JioStar combines the power of Reliance’s Viacom18 and Disney Star, delivering unmatched entertainment with 120+ TV channels and two leading streaming platforms. Explore a new era of content with JioStar.