Lead Integrated Marketing (APAC)
Job Summary
InMobi Advertisingis a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150 countries and turns real-time context into business outcomes delivering results grounded in privacy-first principles. Trusted by 30000 brands and leading publishers InMobi is where intelligence creativity and accountability converge. By combining lock screens apps TVs and the open web with AI and machine learning we deliver receptive attention precise personalization and measurable impact.
Through Glance AIwe are shaping AI Commerce reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology Glance AI transforms every screen into a gateway for instant personal and joyful discovery. Spanning diverse categories such as fashion beauty travel accessories home décor pets and beyond Glance AI delivers deeply personalized shopping rich first-party data and unparalleled consumer access it harnesses InMobis global scale insights and targeting capabilities to create high impact performance driven shopping journeys for brands worldwide.
Recognized as a Great Place to Work and by MIT Technology Review Fast Companys Top 10 Innovators and more InMobi is a workplace where bold ideas create global impact. Backed by investors including SoftBank Kleiner Perkins and Sherpalo Ventures InMobi has offices across San Mateo New York London Singapore Tokyo Seoul Jakarta Bengaluru and beyond.
AtInMobi Advertising youll have the opportunity to shape how billions of users connect with content commerce and brands worldwide. To learn more visit
InMobi Advertisingis a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150 countries and turns real-time context into business outcomes delivering results grounded in privacy-first principles. Trusted by 30000 brands and leading publishers InMobi is where intelligence creativity and accountability converge. By combining lock screens apps TVs and the open web with AI and machine learning we deliver receptive attention precise personalization and measurable impact.
ThroughGlance AIwe are shaping AI Commerce reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology Glance AI transforms every screen into a gateway for instant personal and joyful discovery. Spanning diverse categories such as fashion beauty travel accessories home décor pets and beyond Glance AI delivers deeply personalized shopping rich first-party data and unparalleled consumer access it harnesses InMobis global scale insights and targeting capabilities to create high impact performance driven shopping journeys for brands worldwide.
Recognized as a Great Place to Work and by MIT Technology Review Fast Companys Top 10 Innovators and more InMobi is a workplace where bold ideas create global impact. Backed by investors including SoftBank Kleiner Perkins and Sherpalo Ventures InMobi has offices across San Mateo New York London Singapore Tokyo Seoul Jakarta Bengaluru and beyond.
AtInMobi Advertising youll have the opportunity to shape how billions of users connect with content commerce and brands worldwide. To learn more visit
ABOUT THE ROLE
InMobis APAC marketing team builds demand and brand preference among advertisers agencies and app publishers across India Southeast Asia Australia New Zealand Japan China and South Korea. We are looking for an Integrated Marketing Lead to own India and Koreas end-to-end marketing program: the campaigns that generate pipeline the events and partnerships that build relationships and the calendar and budget that hold it all together. This is a hands-on lead role for someone equally comfortable building a quarterly plan with sales leadership briefing a paid media agency and working a booth on day three of an industry conference.
WHAT YOULL DO
- Own the integrated marketing plan. Build and run a quarterly and annual plan across demand generation events content and partnerships aligned to regional revenue targets and priority segments.
- Drive B2B demand generation. Design and execute multi-channel campaigns (events PR and comms paid media email LinkedIn webinars ABM) targeting brands agencies and publishers; own MQL and pipeline-contribution targets.
- Run the regional event portfolio. Lead InMobis presence at industry events and owned formats from sponsorship selection and booth experience to executive roundtables customer dinners and post-event follow-up.
- Build partner and co-marketing programs. Work with agency groups platform partners and industry bodies on joint campaigns research awards and speaking opportunities that extend reach.
- Own the calendar and the budget. Maintain a single source of truth for India and Koreas marketing calendar; allocate and track spend across markets and channels forecast quarterly and reallocate based on performance.
- Partner with sales. Act as the marketing counterpart for regional sales leaders align on target accounts build campaign-to-pipeline visibility and enable teams with the right assets and follow-up motions.
- Measure and report. Define KPIs localize global product messaging for APAC markets and report monthly on spend efficiency pipeline influence and program ROI to regional and global leadership.
WHAT WERE LOOKING FOR
- 4-6 years of B2B marketing experience with at least 3 years running integrated or demand-generation programs across multiple APAC markets.
- A track record of owning pipeline or MQL targets and reporting on marketings contribution to revenue.
- Hands-on experience delivering large industry events and field marketing programs end to end including sponsorship negotiation and on-site execution.
- Demonstrated ownership of a marketing budget planning allocation tracking and in-quarter reprioritisation.
- Fluency with the modern marketing stack (e.g. Marketo HubSpot or Pardot Salesforce LinkedIn Campaign Manager) and comfort working in dashboards and spreadsheets.
- Strong written and verbal communication in English and the judgement to tailor a message across very different APAC markets.
- Ad tech martech SaaS or digital media experience preferred with familiarity with the advertiseragency ecosystem and willingness to travel across APAC roughly 2025% of the time.
Since 2007 InMobi has built the extraordinary. Beyond just technology. It has built a way of working.
Across 16 offices globally through every pivot and breakthrough one thing has remained constant: we are Builders Dreamers Doers. We are fluid enough to move fast grounded enough to own outcomes and human enough to care deeply about the work and about one another.
Cultureis at the core of that ethos. It has been co-created by the people who built this company and by those continuing to shape it every day. It lives in how we work how decisions are made how teams show up for one another and how seriously we take the responsibility to build the best.
This is a place where ambition and belonging occupy the same space. Where the bar is high and the support is real. Where freedom comes with trust and trust comes with accountability. Where you are valued not only for what you do but for the perspective judgment and humanity you bring to the work. Where you will be challenged by the work and supported by the communities passions and experiences that shape who you are beyond your role.
When people show up fully we do more than build meaningful build something extraordinary together.
If this sounds like the place you have been looking for join us.
Find out more here:InMobiCulture
The InMobi Culture
At InMobi culture isnt a buzzword; its an ethos woven by every InMobian reflecting our diverse backgrounds and experiences.
We thrive on challenges and seize every opportunity for growth. Our core values thinking big being passionate showing accountability and taking ownership with freedom guide us in every decision we make.
We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.
InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace.
About Company
AI and Consumer-first technology to provide amazing experiences and the joy of discovery on your smart phone.