Global Marketing Automation Specialist

Job Description

Role:

In this role you are responsible for the global operation and continuous improvement of the
lead generation machinery. You ensure that campaigns newsletters and lead management
processes are executed professionally and reliably working closely with our regional and global
marketing sales and IT colleagues.
The position combines hands-on execution with clear product ownership emphasizing stable
day-to-day operations and step-by-step optimization of existing tools and processes.

Responsibilities

HubSpot Product Ownership
Act as the sole global Product Owner and expert for HubSpot
Own platform configuration standards permissions and governance
Translate business requirements into workflows properties and lifecycle stages
Ensure stable operations and incremental improvements of the platform
Campaign & Marketing Automation Execution
Execute and maintain email campaigns newsletters and automation workflows
Support global and regional campaigns from setup to rollout and monitoring
Ensure quality consistency and timely execution of all activities
Lead Management & Reporting
Own and continuously improve the global lead management process
Ensure high data quality for contacts and leads
Ensure reliable lead capture from campaigns and events and clean synchronization into
HubSpot / CRM by owning and managing tools such as SnapAddy as part of the global
lead management setup
Create reports and dashboards to monitor campaign and lead performance
Collaboration & Compliance
Act as an interface between marketing sales operations and IT
Train regional marketing colleagues Document processes standards and best practices
Ensure compliance with data protection and consent regulations (e.g. GDPR)

Additional Qualifications:

Degree or vocational training in marketing communications digital media or a
comparable field
5 years of experience in marketing automation email marketing or campaign
execution
Strong hands-on experience with marketing automation platforms ideally HubSpot
Marketing Hub Structured reliable and detail-oriented working style
Strong sense of ownership and responsibility
Very good English skills; German or other languages are a plus

Required Skills:

MARKETING AUTOMATION