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CRM Manager | D2C | SQL | Hyderabad
Job Location:
Monthly Salary:
Posted:
24 July 2026 (30+ days ago)
Posted:
Application Deadline:
21 October 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Senior Manager CRM & Customer Lifecycle D2C brand (Hyderabad)
- Lead the end-to-end CRM and customer lifecycle strategy across onboarding engagement retention loyalty subscriptions and reactivation for Vedix & SkinKraft.
- Drive Customer Lifetime Value (CLTV) repeat purchases customer retention subscription renewals CRM-attributed revenue and campaign ROI through data-driven lifecycle marketing.
- Build and optimize personalized omnichannel campaigns across Email SMS WhatsApp Push Notifications In-App Messaging and Web using CleverTap WebEngage Braze MoEngage or similar CRM platforms.
- Collaborate with Product Engineering Analytics Growth and CX teams while leading the CRM team and managing Martech platforms.
Requirements
- 410 years of experience in CRM Customer Lifecycle Retention or Growth Marketing.
- Mandatory: Good analytical skills with exposure to SQL Google Analytics Firebase Mixpanel Amplitude or BI tools (preferred).
- Experience in D2C E-commerce Consumer Internet Beauty Wellness Retail or FMCG industries.
- Hands-on expertise with CleverTap WebEngage Braze MoEngage or similar marketing automation tools.
- Strong knowledge of customer segmentation (RFM Cohort Analysis) A/B testing personalization marketing automation and predictive analytics.
- Strong leadership stakeholder management and team management experience.
Required Skills:
410 years of experience in CRM Customer Lifecycle Retention or Growth Marketing. Mandatory: Good analytical skills with exposure to SQL Google Analytics Firebase Mixpanel Amplitude or BI tools (preferred). Experience in D2C E-commerce Consumer Internet Beauty Wellness Retail or FMCG industries. Hands-on expertise with CleverTap WebEngage Braze MoEngage or similar marketing automation tools. Strong knowledge of customer segmentation (RFM Cohort Analysis) A/B testing personalization marketing automation and predictive analytics. Strong leadership stakeholder management and team management experience.
