Content Writer (AEC Domain)
Job Summary
- Write high-engagement social media content that reflects our brands voice.
- Maintaining reports to analyze the content performance.
- Manage and Organize the Content Calendar & complete multiple projects within given deadlines.
- Collaborate with Marketing and Customer Experience to develop a variety of content marketing materials.
- Interpret creative direction and adapt points from creative briefs into persuasive copy concepts.
- Use SEO principles to maximize copys reach.
- Content writing includes Website Content Brochures YouTube Video Content Instagram Reels Ad Copies Blogs and Quora Marketing Content.
- As part of the writing process the successful candidate must be able to digest content strategy and insights artefacts such as buyer journeys personas and research reports and have a strategic mindset when it comes to content production
- Create compelling content/snippets for marketing collaterals - case studies brochures Whitepapers product manuals & data sheets social media etc. as needed
- Provide inputs to the graphic design team to create infographics and other product-related images/animations
- Should know the concepts of Inbound Marketing Internal linking CTR (click-through ratio)
- Should have a basic SEO knowledge
- Should be able to write clear persuasive original copy.
- Should have a background in writing for the AEC industry.
- Good interaction and communication skills
- Ability to write in a variety of formats and styles for B2B audiences
- A knack for editing and proofreading with good research skills
Required Skills:
Requirements: 3 years of experience in software development. Involved in end-to-end software development life cycle. Strong C and Data Structures Object Oriented Programming Design Patterns and WIndows based projects. Familiar with cross-platform application development using Visual Studio Outstanding programming debugging and problem-solving skills Experience with Jira and ownership of assigned tasks Be proactive and take keen interest in grabbing opportunities. Good in verbal and written communication. Preferred Qualification: B.E
Required Education:
BE