Campaign Developer Marketo

Job Description:

Job Description Marketo Specialist

Position Summary

We are seeking a skilled Marketo Specialist with hands-on experience in Adobe Marketo Engage to execute and manage marketing automation campaigns. The ideal candidate should possess a strong understanding of Marketo architecture lead management campaign execution asset creation reporting and marketing operations best practices. Understanding about how Marketo integrates with CRM systems and third-party platforms.

Key Responsibilities:

• Setup test and execute marketing emails landing pages forms audience lists and flows for demand generations programs and more complex trigger drip and nurture campaigns.
• Execution of end-to-end campaigns; develop cohesive automated workflows and pulling targeted lists.
• Support essential marketing operations initiatives in Marketo Salesforce and other marketing automation technologies.
• Understand and report on campaign metrics and distribute campaign performance reports as needed.
• Handle requests for special reports data and marketing tracking information.
• Troubleshoot Marketo related issues as needed.
• Assuring the accuracy reliability and consistency of marketing automation production services prior to final output/delivery.
• Assess content to ensure consistent and accurate branding and design and identify any issues.
• Ensure a thorough understanding of requirements both from Merkle and our clients.
• Accurately maintain quality reports and relevant documentation.

Required Skills & Qualifications

• 2 years of hands-on experience building and executing campaigns in Adobe Marketo Engage.
• Strong working knowledge of Smart Campaigns Smart Lists Flow Steps Programs Channels
• Proven experience building emails landing pages forms snippets and templates from scratch.
• Solid understanding of tokens and dynamic/personalized content setup.
• Demonstrated understanding of lead lifecycle management lead scoring and lead routing concepts.
• General understanding of how Marketo integrates with a CRM and other martech tools conceptual fluency is required but active integration ownership is not part of this role.
• Experience with basic HTML/CSS for email and landing page troubleshooting is a plus.
• Strong attention to detail QA discipline and ability to manage multiple campaigns/programs simultaneously.
• Marketo Certified Expert (MCE) preferred.
• Excellent communication and stakeholder management abilities.

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