Brand Manager

Client - Indias Largest HealthTech Platform

About the Role

The Marketing team works closely with multiple business lines to drive brand and category / service salience customer acquisition retention and overall business growth. The team operates across multiple verticals including Brand Performance & Digital CRM Creative Social and

Partnerships.

What you will do:

• Act as the marketing partner for Specialty Pharma business helping drive awareness adoption and growth for the portfolio
• Build marketing plans for priority therapy areas / portfolios with a clear focus on awareness education consideration and conversion
• Develop a strong understanding of the customer journey across specialty medicines including barriers to discovery trust access and repeat usage
• Lead GTM strategy and execution across channels including platform CRM social performance marketing and offline wherever required.
• Collaborate with cross-functional teams including business design content performance CRM product and analytics to bring campaigns and interventions to life.
• Track performance using defined success metrics and drive continuous optimization through post-campaign learnings and business feedback.

What are we looking for:

• 35 years of experience in brand building category marketing or growth marketing
• Strong ownership mindset with comfort in driving initiatives end-to-end.
• Ability to work across multiple portfolios shifting priorities and fast-paced timelines.
• Strong balance of creative thinking and analytical rigor.
• Ability to translate business priorities and customer insights into clear marketing plans.
• Structured problem solving and strong stakeholder management skills.

Why join us

We offer one of the most exciting high-growth environments combining the legacy strength with the agility and innovation of a startup. Being part of the Marketing team provides a unique opportunity to scale high-impact categories and drive meaningful business growth