AVPAssociate Director

Job Description:

We are looking for a dynamic and driven Practice Development professional to support and grow our Adobe practice within the CXM business. This role sits at the intersection of business development go-to-market strategy partner (Adobe) relationship management and internal competency/capability building. The ideal candidate will have a strong understanding of the Adobe Experience Cloud ecosystem a consultative selling mindset and the ability to work cross-functionally with sales delivery marketing and partner teams to accelerate practice growth.

Key Responsibilities

• Adobe Relationship Management
  • Staff Augmentation for Key competencies at Adobe. Shortlisting of key profiles and monitor smooth deployment with Adobe
  • Serve as a key point of contact for Adobe Vendor Management and Competency lead.
  • Manage day-to-day relationship with Adobe stakeholders joint pipeline reviews co-selling motions MDF (Market Development Fund) utilization and competency level reporting
  • Drive partner certifications specializations and tier progression in collaboration with leadership
• Competency & Capability Development
  • Work with delivery and talent teams to identify skill gaps and build a structured competency development roadmap for the Adobe practice
  • Drive certification programs and training plans to strengthen bench strength across Adobe products
  • Support development of reusable accelerators frameworks POVs case studies and collateral to enhance the practices market positioning
  • Track and report on practice health metrics headcount certifications utilization and skill inventory
• Business Development & GTM

Support the creation and execution of the Adobe practices go-to-market strategy in alignment with overall CXM business objectives

• Identify new business opportunities market segments and use cases within existing and prospective client accounts
• Collaborate with sales and account teams to build pitches proposals and solution narratives around Adobe technologies (AEP AEM Adobe Target Journey Optimizer Adobe Analytics Adobe Commerce etc.)
• Track pipeline deal progression and revenue contribution from Adobe-led opportunities
• Support RFP/RFI responses client presentations and solutioning workshops

• Practice Operations & Enablement
• Assist in organizing internal practice reviews knowledge-sharing sessions and thought leadership initiatives
• Contribute to practice-level reporting and dashboards for leadership (pipeline partner scorecards competency metrics)
• Coordinate cross-functional initiatives with marketing HR/talent acquisition and delivery teams to support overall practice growth

Key Skills & Competencies

• Strong understanding of Business Development and GTM strategy within a technology/consulting/agency environment
• Prior exposure to Adobe Experience Cloud products (AEM AEP Target Analytics Journey Optimizer Adobe Commerce) either from a sales partner or delivery background
• Experience managing or working closely with technology partner ecosystems (Adobe Salesforce or similar MarTech platforms is a strong plus)
• Excellent stakeholder management and relationship-building skills both internal (leadership delivery sales) and external (partner teams clients)
• Strong communication presentation and proposal-writing skills
• Analytical mindset with the ability to track pipeline competency and partner performance metrics
• Ability to work independently in a fast-paced matrixed organization
• Prior experience in a practice development partner alliance or business development role within an IT services/digital/MarTech consulting firm is highly preferred
  
  Qualifications

• Bachelors degree in business Marketing Technology or related field (MBA preferred)
• 810 years of relevant experience in business development GTM partner/alliance management or practice development preferably within a digital/MarTech/CXM consulting environment
• Prior experience working with or alongside Adobe (or similar enterprise MarTech platforms) strongly preferred
• Adobe certifications (Business Practitioner / Sales / Solution Consultant level) are a plus though not mandatory

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