Associate Strategy Director

VaynerX
VaynerX is a family of companies building brands for the now. Founded by Chairman GaryVaynerchuk in January 2017 the modern-day parent company is home to relevance-drivingbusinesses including VaynerMedia ChukMedia Tamara Group Gallery Media Group EvaNosidam Productions Tingley Lane Trading and VaynerSpeakers.

ABOUT VAYNERMEDIA
VaynerMedia is a global integrated creative and media agency built for todays consumers. Asthe Modern Agency of Record it understands the nuances of todays attention landscapeempowering brands to win attention drive relevance and deliver business results. Founded in2009 by Gary Vaynerchuk the independently owned agency operates in 15 offices worldwideincluding Amsterdam Bangkok Chicago New Delhi Kuala Lumpur London Los AngelesMexico City Miami New York Tokyo Toronto Singapore and Sydney. VaynerMedia is part ofthe VaynerX family of companies.

Overall Purpose
Strategy at VaynerMedia provides a crucial perspective on the business dynamics. We are a human centric culture obsessed discipline where we dive deep into audience insights media trends cultural shifts and tech innovations that inform our strategic recommendations. Our team is collectively redefining and modernizing the way our clients harness consumer and cultural intelligence develop brand strategy and plan for attention.

This exciting opportunity of a full-time role based in Gurgaon (India) will allow you to collaborate with the local team as well as learn from our incredible global network. You will manage and drive our strategy expertise and be someone who is familiar with the Indian landscape.

If you have been living in the depths of social trends and across the digital space for five plus years we could be a great fit.

Were looking for amazing people to join our India team (more specifically an Associate Director Strategy).

KEY AREAS OF RESPONSIBILITY

Live and breathe their areas of expertise day in and day out to bring real time knowledge.

Conduct daily scans across their passion areas for timely relevance driving cultural signals.

• Drive daily cultural opportunities in AIM (with context around trends conversations emerging influencers new competitors vernacular how its showing up on platforms etc) so teams can optimize these signals authentically.
• Identify data-driven insights in a logical flow in order to deliver a compelling and enlightening story to client.
• Bring the consumers world to life through the use of qualitative and cultural mining plus insightful synthesis of quantitative research.
• Demonstrate analytical and strategic skills to help solve clients business problems.
• Partner closely with Creative Captains to ensure cultural insights and signals are actionable and fuel AIM sessions and inspire high-performing content.
• Deliver MRR / QRRs Thought Leadership on relevance in these areas brand opportunities.
• Continuously expand on expertise by pairing existing passions with new learning/areas..
• Serve as a flexible strategic resourcedeployable across multiple accounts / initiatives.
• Facilitating brainstorms workshops and ideation sessions that drive greater creativity and innovation.
• Strategic thinking ability with balanced analytical and creative approach to integrated marketing planning.
• Understanding of multiple channels for communications and connections and their role in brand and content marketing

EXPERIENCE/KNOWLEDGE REQUIRED

• 5 years experience in social analytics & strategy in a creative advertising agency or in-house min 2 years India market..
• Delivers work independently on all tasks and achieves results at pace with energy and drive.
• Actively participates in and leads collaborative sessions with clients and teams.
• Executes a strong sense of priority level and urgency; knows how to act on the critical difference between the two.
• Manages the ongoing performance of different tasks or projects as well as understanding and ownership of internal processes for quality assurance.
• Tackles challenges in a responsive and constructive way.
  

  Y/ou would be leading a team of talented strategists social listening analysts and community experts. As such there are many hats youd have to wear from day 1. You would need to conduct research write briefs guide work pitch to clients - really anything and everything it takes to get the job done and deliver fantastic big bold beautiful work.

  Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that and the opportunity to collaborate with the talented and enthusiastic crew work with big brands excites you as it does us. We cant wait to meet you.

  
  #LI-Onsite