Assistant Manager Marketing, Sports

About the Role:
We are looking for a passionate and driven individual who can lead end-to-end marketing for the Pro Kabaddi Leagueacross digital on-ground ATL BTL PR influencer and fan engagement. The role demands strong creative thinking data driven campaign execution experience and the ability to drive year-round brand relevance. A collaborative marketer who can work across internal teams agency partners and broadcaster to deliver strong marketing for one of Indias most watched sports leagues.

Context:
The Pro Kabaddi League (PKL) launched in 2014 has grown into one of Indias most watched and commercially successful sports leagues. Operated by Mashal Sports and co-owned by JioStar the league has played a transformative role in making kabaddi a mainstream sport. With a growing focus on expanding fan engagement digital-first storytelling and strategic partnerships that enhance visibility and relevance this role is central to shaping how kabaddi is positioned in Indias competitive sports and entertainment landscape.

Key Responsibilities:

• Lead 360 marketing campaigns to drive tune-ins engagement and brand awareness
• Drive growth and innovation across PKLs digital platforms including social media website and app
• Manage PR strategy and media outreach including key messaging press releases match reports and press conferences
• Collaborate with influencers and content creators to expand PKLs reach and relevance
• Conceptualize and execute fan engagement initiatives during the auction pre-season league stage playoffs and Final
• Oversee media planning across ATL and digital
• Build and manage strategic partnerships to drive brand value extend audience reach and unlock co-branded marketing opportunities
• Analyse and interpret TV and OTT data shared by the broadcaster to derive actionable insights that inform PR fan engagement and overall league strategy
• Liaise with cross function teams within Mashal Sports & JioStar as well as PKL franchisees and agency partners ensuring alignment and smooth execution of integrated campaigns
• Maintain campaign reports track performance metrics and suggest optimizations
  
  

Performance Measures:

• Delivery on engagement and reach metrics
• Consistency and innovation in brand storytelling
• Process efficiency and timely campaign execution
• Understanding and alignment with sports audiences

Qualifications:

• MBA with 46 years of relevant work experience in marketing ideally in sports entertainment or digital-first consumer brands
• Proficient in Microsoft Word Excel and PowerPoint for documentation analysis and presentations
• Experience working with creative or digital agencies is preferred

Personal Attributes:

• Strong interest and understanding of sport
• Creative thinker with a solutions-oriented mindset
• Excellent communication and interpersonal skills
• Highly organized and detail-oriented
• Project management skills & planning
• Good presentation skills with the ability to convey ideas clearly and effectively