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Assistant Manager CRM
Job Location:
Monthly Salary:
Posted:
25 September 2026 (2 days ago)
Posted:
Application Deadline:
23 December 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
CRM Assistant Manager/Manager Customer Lifecycle & Retention
Location: Mumbai (Onsite)
Experience: 25 Years
Department: CRM / Customer Lifecycle Management
About the Role
We are looking for a data-driven and customer-focused CRM Executive to manage customer lifecycle journeys engagement campaigns and retention initiatives across multiple communication channels. The ideal candidate should have hands-on experience with CRM automation platforms such as CleverTap WebEngage MoEngage or similar tools.
The role involves building and optimizing automated customer journeys audience segmentation campaign execution experimentation and performance analysis to drive engagement retention and revenue growth.
Key Responsibilities
- Create manage and optimize lifecycle journeys across Email WhatsApp SMS Push Notifications In-App and other channels.
- Build and execute automated customer journeys for onboarding activation retention re-engagement churn prevention and win-back campaigns.
- Create audience segments based on customer behavior demographics engagement and transaction data.
- Set up and monitor campaigns in CleverTap WebEngage MoEngage or similar CRM platforms.
- Conduct A/B testing on messaging creatives timing channels and user journeys to improve performance.
- Track campaign performance and share actionable insights through regular reporting.
- Work closely with Product Analytics Design and Content teams to improve customer engagement and conversion.
- Ensure data accuracy and campaign quality through regular audits and testing.
- Analyze customer behavior and identify opportunities to improve retention repeat usage and customer lifetime value.
Required Skills & Qualifications
- 35 years of experience in CRM Lifecycle Marketing Retention Marketing or Customer Engagement.
- Hands-on experience with at least one CRM automation platform such as CleverTap WebEngage MoEngage or similar.
- Strong understanding of customer lifecycle management and marketing automation.
- Experience in customer segmentation cohort analysis and campaign optimization.
- Knowledge of Email WhatsApp SMS Push Notifications and In-App engagement channels.
- Strong analytical skills with the ability to interpret campaign and customer data.
- Familiarity with A/B testing methodologies and performance measurement.
- Basic understanding of SQL and analytics tools is a plus.
- Excellent communication and stakeholder management skills.
Preferred Experience
- Experience working in E-commerce Fintech Consumer Internet HealthTech EdTech Gaming Subscription or Marketplace businesses.
- Exposure to retention loyalty subscription or repeat purchase programs.
- Experience handling large customer databases and high-volume campaigns.
Required Experience:
Manager
About Company
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