Analyst III Marketing Insights
Job Summary
Job Title: Analyst III Marketing/ Consumer Insights
GBS Analyst III Marketing/ Consumer Insights
We are seeking an experienced Analyst for our Marketing and Consumer Insights team. This role is pivotal in driving our marketing strategies and deepening our understanding of consumer behaviors to fuel growth and innovation and to deliver on the underlying analytics of KHCs proprietary Brand Growth System (BGS). BGS is the systematic way in which KHC grows brands by identifying underlying consumer fundamentals enabling strategic where to play choices analyzing a brands performance along how to win levers and identify opportunities to deliver on growth and profitability. The successful candidate will be a strategic thinker with a robust background in consumer insights marketing analytics and a passion to derive actionable insights from voluminous quantitative and qualitative datasets
Requirements
Contribute as a member of the team to derive actionable insights from voluminous quantitative and qualitative datasets
Leveraging analytical tools for powerful data visualization (MS Ofiice Alteryx Tableau PowerBI)
Own and deliver high quality outputs of the allocated workstream timely to regional stakeholders with support from supervisors
Generate comprehensive hypotheses/insights and prioritize solutions for the most pertinent issues using various tools and techniques. These may include industry researchpresentations data modeling and other analyses
Support and drive automation of analysis by leveraging tools on AI and advanced analytics
Work well in a team setting; Seek and provide actionable feedback in interactions
Qualifications
Education:
Bachelor / Post Graduate degree in Marketing Business Statistics or a related field. MBA or advanced degree is preferred.
Experience:
Minimum of 3-6 years of relevant experience - exposure to management consulting and/or data analytics relating to market/ business/ consumer insights preferably within Consumer Products / Retail industry domains
Strong communications skills should be able to drive discussion/presentations with senior stakeholders
Understanding of analytical tools and techniques including / similar to Alteryx Tableau Power BI is mandatory; Understanding of Python R and SPSS would be a plus
Strong skills in Microsoft Excel and PowerPoint are required
Knowledge about leading AI based solutions are a plus
Candidates should possess excellent analytical communication and team player skills; ability to handle multiple tasks and work under pressure
- Experienced within Food/Beverage Industry and/or Global Business Services (GBS) organizations is a bonus!
Kraft Heinz is an Equal Opportunity Employer Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Required Experience:
IC
About Company
For 150 years, we have produced some of the world's most beloved products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To Be the Best Food Company, Growing a Better World. We are one of the largest global food and beverage companies, with 2018 net sales of approximately $26 ... View more