Medior Data Analytics Analyst
Department:
Job Summary
- Build strong partnerships with stakeholders across Web Strategy Sales & Marketing Regional Leadership IT and the Data Office.
- Collaborate with business leaders to define prioritize and implement performance measurement frameworks aligned with global and regional commercial objectives.
- Lead the development and execution of the digital measurement strategy and roadmap.
- Partner with Web Strategy and Marketing teams to establish KPIs standardized metric definitions and success criteria.
- Translate business questions into analytical frameworks data requirements and executive-ready insights that drive decision-making.
- Connect digital engagement to pipeline opportunities and revenue through attribution and measurement frameworks.
- Analyze digital customer behavior using Adobe Analytics to identify insights and growth opportunities.
- Influence business decisions through analytics recommendations that improve digital engagement conversion pipeline generation customer adoption and revenue outcomes.
- Evaluate end-to-end digital funnel performance to identify friction points and recommend improvements across key conversion stages.
- Partner with Web Strategy UX and Product stakeholders to prioritize and measure initiatives that improve conversion engagement customer experience and pipeline contribution.
- Develop measurement approaches that improve visibility into customer journeys across anonymous and authenticated experiences customer segments and digital touchpoints.
- Develop audience segmentation frameworks and generate insights that inform targeting personalization customer experience optimization and demand generation strategies.
- Design and evaluate A/B testing and experimentation strategies to optimize digital performance.
- Deliver clear executive-level insights and recommendations through effective data storytelling.
- Design develop and maintain scalable dashboards and data products in Adobe Analytics while supporting additional reporting solutions through Power BI and Salesforce CRM Analytics.
- Enable self-service analytics through scalable reporting documentation and stakeholder education.
- Establish and maintain tagging governance standards to ensure complete accurate and scalable data collection across digital platforms.
- Translate business measurement needs into tracking specifications data-layer requirements and tagging strategies in partnership with Web Strategy and IT.
- Partner with IT and Data teams to integrate digital analytics CRM and marketing data for unified insights.
- Identify and mitigate bot traffic and data anomalies to ensure reliable performance measurement.
- Implement data validation quality checks and documentation standards to ensure trusted repeatable insights.
- Contribute to governance efforts including metadata lineage data standards and analytics DevOps practices.
- Establish and promote best practices for digital analytics experimentation and data storytelling.
- advanced analytics automation and emerging AI capabilities to accelerate analysis improve efficiency and support better decisions.
- Act as a thought leader by introducing new analytical approaches frameworks and capabilities that drive commercial impact.
- Experience in digital analytics web analytics or related analytical disciplines.
- Advanced hands-on experience with Adobe Analytics.
- Experience in B2B marketing and digital funnel analysis.
- Demonstrated track record of using analytics to influence decisions that improved conversion engagement pipeline generation customer experience or revenue performance.
- Proven ability to connect digital engagement data to pipeline and business outcomes.
- Experience with digital attribution models and connecting digital engagement to pipeline and revenue.
- Experience integrating digital analytics CRM and marketing data sources including platforms such as Adobe Analytics and Salesforce.
- Strong proficiency in business intelligence and visualization tools such as Power BI and Salesforce CRM Analytics.
- Strong understanding of web tracking including tags cookies data layers consent management and tag management platforms such as Adobe Launch or Google Tag Manager.
- Experience identifying and addressing data quality issues including bot traffic tracking gaps and data inconsistencies.
- Strong analytical thinking and structured problem-solving skills including the ability to develop hypotheses design analyses and evaluate results.
- Experience designing and interpreting A/B testing and experimentation programs.
- Strong stakeholder management skills with the ability to align priorities influence decisions and build commitment to recommendations.
- Ability to communicate technical concepts through executive-ready insights business recommendations and effective data storytelling.
- Demonstrated ability to build effective cross-functional partnerships.
- Ability to manage multiple priorities and deliver high-quality work in a fast-paced environment.
- Five or more years of experience in digital analytics.
- Experience with Adobe Customer Journey Analytics (CJA) Adobe Experience Platform (AEP) or similar customer journey and digital experience platforms.
- Experience with SQL and enterprise data platforms such as Snowflake Databricks or Microsoft Azure particularly with large-scale customer and behavioral datasets.
- Experience developing advanced audience segmentation and customer journey measurement frameworks.
- Experience building attribution models and measurement approaches that connect digital engagement to commercial outcomes.
- Experience establishing analytics governance standards tagging strategies and digital measurement best practices.
- Experience applying automation advanced analytics or AI-enabled capabilities to improve business performance and analytical efficiency.
- Experience supporting global organizations with scalable analytics and reporting capabilities.
Required Experience:
IC
About Company
Emerson has refocused its business portfolio to deliver solutions that bring greater value to our customers. About Emerson We concentrate on the most complex, profound challenges facing the world in the process, industrial, commercial and residential markets. Our global talent, best-i ... View more