VP Marketing (mfd)
Job Summary
80% of the worlds workforce doesnt sit at a desk. Ordio is the all-in-one platform that helps these teams run their day: shift planning time tracking absence & document management. Simple fast and human.
Were at an exciting stage of growth: around 5m ARR with strong foundations in DACH new products in market and international expansion underway. Marketing now has the opportunity to become a major growth lever for the business connecting brand demand generation product and sales into one commercial engine.
Were looking for a senior commercially minded marketing leader to build and scale Ordios marketing engine for the next stage of growth.
Youll own Marketing end to end with clear accountability for pipeline new ARR and efficient growth. Youll work closely with the CEO Sales and Product to sharpen our positioning scale acquisition improve conversion and expand a successful GTM motion into new European markets.
The opportunity is to build the next version of Ordios marketing organisation and grow with the company toward a true CMO level role as Ordio scales toward 2050m ARR.
- Own Ordios marketing strategy budget and operating cadence with a clear focus on pipeline customers ARR CAC and payback.
- Build and scale a measurable demand generation engine across Google Meta LinkedIn organic content and SEO.
- Go deep into campaign performance creative landing pages and conversion not just manage agencies or dashboards.
- Own the full funnel from first touch through Closed Won including lifecycle CRM nurture and conversion optimisation.
- Sharpen Ordios positioning and messaging translating an increasingly broad product suite into simple differentiated customer value.
- Raise the bar on brand and creative quality while maintaining strong commercial accountability.
- Work closely with Sales on shared pipeline and revenue goals.
- Partner with Product on launches self-service trials PLG experiments and conversion loops.
- Build the right team processes reporting and agency/freelancer setup as the function grows.
- Help internationalise Ordios acquisition engine and establish repeatable GTM playbooks for new European markets.
- Significant in house experience in B2B SaaS / software.
- Experience scaling a SaaS company through a comparable growth stage ideally somewhere between 310m ARR and 1530m ARR.
- Strong experience with high-volume SMB / Lower Mid-Market acquisition rather than only enterprise ABM.
- A proven ability to generate measurable pipeline customers and revenue through marketing.
- Strong hands-on knowledge of Google Meta and LinkedIn ideally having owned meaningful budgets of 100k per month.
- Strong command of CAC CPL conversion payback pipeline economics and ARR.
- A full-funnel mindset: you think from acquisition through Closed Won not just MQL generation.
- Strong understanding of brand positioning messaging and creative quality alongside performance marketing.
- Good understanding of content SEO lifecycle CRM and conversion optimisation.
- Experience working closely with Sales on shared revenue targets and Product on launches PLG and positioning.
- Experience leading and developing a marketing team while remaining willing to go deep into campaigns numbers and execution.
- A genuine builder mentality: youve built or materially improved teams processes reporting and acquisition engines.
- Fluent German and business-fluent English.
Competitive compensation & benefits
True ownership of a core growth function with direct impact on pipeline and ARR
A steep learning curve across growth product international expansion and company building
Top-tier equipment (MacBook Pro M4 or higher)
Flexible setup: Hybrid or fully remote within Germany
Well-being support: Subsidized gym memberships wellness initiatives Jobrad
Guided by our values: Live for Customer Value The Best Team Wins We Own It Earth Is
At Ordio were looking for people who want to be more than just another employee: ambitious forward-thinking and ready to shape the future of work.
If you want to build the marketing engine behind Ordios next stage of growth work closely with the CEO Sales and Product and have real ownership over how we scale across Europe wed love to hear from you..
Ordio is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
About Company
80% aller Angestellten weltweit arbeiten nicht am Schreibtisch - aber 98% aller Software ist für Schreibtisch-Nutzer entwickelt 🤯 Wir entwickeln mit Ordio 💙 eine Software die genau die Menschen in den Fokus stellt, die nicht am Schreibtisch arbeiten. So hilft Ordio 💙 den Arbeitsalltag ... View more