Technical Copywriter Demand Generation (mfd)
Job Summary
Your mission
- Create conversion-focused copy across demand generation channels including paid ads search display video ads landing pages emails webinars social campaigns and other campaign assets
- Write standout headlines hooks subject lines and messaging tailored to different technical personas from SREs platform engineers DevOps teams and IT operations professionals to IT managers and CIOs
- Repurpose technical contentinto engaging campaign messages across channels
- Use AI tools to accelerate content development create variations and adapt campaign messaging for different formats and audiences
- Test and optimize messaging including hooks pain points claims proof points and calls to action.
- Develop written content for video concepts scripts storyboards product explainers and social clips
- Collaborate with internal teams to create accurate differentiated messaging
- Create and maintain landing pages in the CMS and on the website
Your profile
- Excellent copywriting skills with a strong portfolio across multiple formats and channels.
- Experience creating content that drives engagement and conversion
- Ability to translate complex technical topics into clear compelling messaging
- Credibility with technical audiences and an understanding of IT Operations DevOps cloud infrastructure observability or monitoring
- Technical background through engineering studies hands-on infrastructure experience homelabs or equivalent experience
- Experience with AI tools for content creation
- Strong testing mindset and ability to use data to improve performance
- Basic image and video editing skills are a plus
- Fluent English (C2 Level) German is a plus
Why us
- The chance to make a decisive impact and shape the future of a dynamic fast growing tech company while growing with your tasks and responsibilities
- Flexible and family-friendly working conditions in a stable environment
- With the wide range of sports and wellness offers from Wellpass you can choose from over 9000 sports and wellness offers
- An agile team that embodies autonomy and fast decision making within flat hierarchies
- A unique corporate culture where we emphasize equality diversity and inclusion
- A wide range of education and training opportunities
- Fully remote work or high flexibility between mobile work and an office in one of the most beautiful central district of Munich
- An attractive salary
- Regular onsite events of all sorts (Company Outings Team events Checkmk Conference Conference After Party and more) in a familiar atmosphere
You can get insights about at: us
We are a dynamic fast growing and easy-going company where positive collaboration is very important. We are more than just colleagues; we have a strong team and a great customer community. For us high autonomy and flat hierarchies are not just words on paper but everyday life. With us you dont work as one of hundreds or on purely theoretical questions but have an immediate positive influence.
With our product we make the lives of thousands of administrators easier and help them in coping with the increasing complexity of IT. Our customers love our product and your work helps to keep it that way!
About Company
We are the creators of Checkmk, a leading hybrid IT monitoring software for both cloud-native and traditional infrastructures and applications. Checkmk is available as an open-source and commercial edition. We are a strong team of software developers and DevOps, open-source enthusiast ... View more