SEOGEO Manager

Dalma in a few words

Dalma is the pet health insurance company thats rethinking how people care for their animals combining insurance prevention and a real vet team to support pet parents at every stage of their pets life. We operate in France and are growing fast in Germany with the ambition to become the go-to health partner for pets and their owners across Europe.

The role

Were looking for an experienced SEO and GEO Manager to build and own organic and AI-visibility growth for Dalma in Germany and France.

Youll take full ownership of the GEO/SEO strategy for DE end-to-end and set the strategy and roadmap for FR working hand in hand with Marie our Senior Marketing Manager who leads execution there.

This is a real ownership role: theres no existing SEO team to plug into and no inherited roadmap to follow. Just a fast-moving channel with genuine headroom in two markets and a direct line to our Head of B2C Growth.

Tasks

• Strategy & execution Own the DE GEO channel end-to-end: data-led strategy roadmap and hands-on execution. Set the same strategy and roadmap for FR partnering with our Senior Marketing Manager on execution.
• GEO optimization Run a test-and-learn AI/automation-first approach to GEO. Balance a structured roadmap with the agility to jump on short-lived opportunities (new formats hacks partnerships) and stay ahead of a fast-moving market model updates new tactics new research.
• Content & placements Build content in areas of topical authority using first-party data and expert authorship. Keep our technical SEO/GEO foundation current and manage off-page placements: refreshing existing ones opening new affiliate/partnership placements and running digital PR.
• Consultancy & knowledge-sharing Document playbooks and share GEO/SEO knowledge with the team as the roadmap matures so expertise isnt locked in one person.
• Forecasting & reporting Forecast the expected impact of initiatives before executing them and report against that forecast not just describe activity after the fact.

Requirements

Must-haves:

• Hands-on SEO delivery experience youve built and executed a strategy yourself not just briefed one
• Comfortable building from scratch with ambiguity and without an existing team to lean on
• You own your data and reporting personally (GSC GA4 Looker) no analyst needed
• Fluent in German and English
• Based in Berlin

Nice-to-haves:

• Insurance or subscription-based B2C industry background
• Experience managing an agency handover

Recruitment process

1. Introduction call with Nik (Head of B2C Growth) 30 min
2. Case study with Nik 1h
3. Team fit with Marie-Anne 30 min
4. Team fit with Alban (co-founder) 30 min