Product Marketing & Campaign Manager

In just a few years ChapsVision has established itself as a leading European player in Big Data and Artificial Intelligence. Our ambition: to enable companies and public organizations to leverage their data in a sovereign secure and intelligent way.

Since 2019:

• 380M raised from Bpifrance

• 29 acquisitions

• 1200 employees

• 1000 major enterprise clients

• International presence: Canada United States Morocco Belgium Japan Germany

• Member of French Tech Next40

What we are building:

• An AI suite dedicated to businesses: CRM Marketing Automation Unified Commerce Analytics

• Sovereign solutions for strategic public sector players: defense intelligence cybersecurity

All of this is built on ArgonOS our massive data processing platform enhanced by Sinequas RAG technologies.

As Product Marketing & Campaign Manager you own global product marketing for a portfolio of products within the Argonos brand and you are responsible for marketing across the German-speaking region (Germany Austria Switzerland).

You play a key role in our growth by connecting our brand our products our sales teams and our markets. You own positioning strategy the go-to-market of new product releases vertical adaptation and the delivery of targeted campaigns that drive adoption retention and growth.

You will report to the Global Marketing division.

Brand & Product Marketing

Own the marketing plan for your products and act as the reference point of contact for all marketing activity on those products across several business lines.

Define the positioning the value proposition and the key messages of our brand and product offers.

Run market competitive and customer needs analysis to identify unmet needs pain points and challenges and turn them into insights that sharpen how the products are positioned and promoted.

Build the sales enablement toolkit: battle cards product sheets pitch decks KSPs e-detailers.

Drive product launches and go-to-market plans with the Product Communication Growth and Sales teams.

Work closely with business line contributors (experts product sales customers) to refine messaging and positioning.

Feed customer insights back to the Product team.

Campaigns management

Design and plan multichannel campaigns (email paid media social events) against the business objectives of the business line.

Target customer segments and personas with messages built for each of them.

Work with the Digital Lead Gen Content and Graphic Design teams to produce the assets required: landing pages ads articles.

Optimise KPIs continuously from generated leads (MQL SQL) through to sales opportunities.

Coordinate the production of dedicated content: white papers emails articles videos.

Own message consistency across every channel: website social media email campaigns SEO.

Work with Sales to keep targeting narrative and field performance aligned.

Manage the marketing budget attached to your scope.

Partner marketing

Run partner marketing across the DACH region with integrators resellers and third-party software vendors.

Build joint marketing plans from scoping through to measuring partner contribution to pipeline.

Product marketing

Build positioning and a value proposition from market competitive and customer needs analysis.

Translate technical capabilities into benefits written for a business decision maker.

Produce sales enablement material and get it adopted by the sales teams.

Campaigns and demand generation

Design and execute multichannel campaigns from target definition through to budget management.

Manage performance across the full chain from MQL to sales opportunity.

Operate in a CRM marketing automation and analytics environment.

Partner marketing

Design and run joint marketing plans with German partners: integrators resellers third-party software vendors.

Structure the material made available to partners and track their contribution to pipeline.

Cross-functional

Coordinate contributors without hierarchical authority: product sales content design digital.

Masters degree in marketing (business school engineering school or university).

8 to 10 years in product marketing growth marketing or demand generation including experience with a software vendor or in B2B tech. An AI / Tech environment is a plus.

At least two product launches run end to end from positioning to market entry.

Experience of long B2B sales cycles with large enterprise accounts.

German and English to professional writing standard. French is an asset.

Knowledge of the DACH market and availability to travel regularly across the region.

What we also look for...

Autonomy and rigour when running several workstreams in parallel.

A measurement culture: decisions supported by numbers.

An appetite for collective work and curiosity about technical subjects.

ChapsVision is committed to inclusion and pledges to consider all applications based on each individuals skills and qualifications. For the sake of clarity gender-neutral writing is not used in this posting. The terms used refer equally to both feminine and masculine genders.