Lifecycle Manager

As a Lifecycle Manager for Subscription & Loyalty you will take end-to-end ownership of the lifecycle customer communication strategy to drive paid tier adoption maximise recurring revenue and grow customer Lifetime Value (LTV).

Partnering closely with Product Product Marketing Analytics and fellow Lifecycle domain leads you will leverage CRM automation and AI-driven workflows to accelerate upgrades drive adoption of premium banking features and systematically combat downgrades.

• Own and execute the lifecycle strategy for paid tiers and loyalty initiatives moving key metrics across paid tier conversions premium feature engagement and subscriber retention.
• Partner with Product and Product Marketing to design end-to-end conversion paths and adoption messaging that translate premium features (e.g. travel insurance airport lounge access) into compelling customer value.
• Design data-backed value-reminder triggers and usage milestones that reinforce membership ROI pre-empting downgrades and reducing churn.
• Partner with Analytics to identify high-intent upgrade moments and churn triggers translating user data into automated high-performing CRM programs.
• Collaborate with fellow Lifecycle domain leads to integrate subscription and loyalty touchpoints seamlessly across customer touchpoints without causing message fatigue.
• Implement holistic A/B testing frameworks and longitudinal holdout models to measure incremental revenue and long-term customer LTV.
• Champion operational velocity by integrating AI tools and automated workflows to streamline production elevate personalization and maintain high delivery standards.
• Act as the strategic voice for domain performance translating campaign readouts and subscription trends into clear executive-level business insights.

• 6 years of experience in lifecycle marketing CRM or customer growth roles.
• Demonstrated success scaling paid subscriptions recurring billing products or loyalty programs through multi-channel lifecycle strategies that directly impact engagement retention and LTV.
• High drive and an entrepreneurial spirit acting as a self-starter who actively spots hidden opportunities and takes initiative to drive them to completion.
• Strong analytical acumen with a proven ability to interpret customer data digest analytical reports and make data-backed conclusions.
• Exceptional collaborative skills with experience partnering alongside Product Marketing Analytics and Creative teams.
• Forward-thinking innovative mindset with an enthusiasm for leveraging modern technology including AI agents and automated workflow solutions.
• Hands-on proficiency with customer engagement platforms (Braze experience is a strong plus) alongside collaboration tools like Figma and Jira.
• Solid understanding of data privacy rules (GDPR) and regulatory requirements within customer communications.

N26 has reimagined banking for todays digital world. Technology and design empower everything we do and its how we are building the global banking platform the world loves to use.

Weve eliminated physical branches paperwork and hidden fees for an elegant digital experience and supreme savings. Giving people the power to live and bank their way is what gets us out of bed in the morning and inspires the work that we do.

We are headquartered in Berlin with offices in multiple cities across Europe including Madrid and Barcelona and a 1700-strong team of more than 80 nationalities.

Do you see yourself thriving in this role Wed love to see your application even if you dont meet 100% of the criteria. You may just be the right fit for this or other roles!

Equal opportunities for all

At N26 we believe our strength lies in our people and the varied perspectives they bring. We strive to build diverse teams that drive innovation and business success. We actively seek talent from all backgrounds and welcome applications from all genders cultures sexual orientations abilities neurodiversities and ages.

We are committed to providing an excellent and accessible candidate experience. If you require any accommodations to make this process work for you please let us know. Were here to support you!

Discover more about Diversity & Inclusion at N26: Experience:

Manager