German Speaking Founding Marketer

Salary: EUR 70000 EUR 85000 Individual Bonus

Location: Kempten (Allgäu) Germany (Hybrid or Fully Remote with 34 annual HQ visits)

Employment Type: Permanent Full-Time

Experience Requirement: Minimum 3 years in B2B SaaS marketing

Language Requirements: Fluent German (C2) English (C1)

About the Company

We operate a self-funded profitable B2B SaaS venture based out of Kempten in the picturesque Allgäu region. Our software was born out of direct operational necessity: operating as a digital marketing agency we could not find an existing market solution that met our workflow requirements so we engineered it ourselves. Today roughly 700 agencies across German-speaking territories rely on our platform daily. We scale our product pragmatically focusing purely on user value without unnecessary code bloat. Our team remains lean featuring direct communication streamlined decision-making and high personal ownership. Joining us means actively shaping our roadmap taking true accountability and driving momentum in a collaborative entrepreneurial environment.

The Role & Mission

Stepping in as our inaugural dedicated Marketer you will act as a strategic generalist to construct our marketing infrastructure from the ground up. Collaborating directly with the founders a product designer and our content marketing lead you will take absolute ownership of our go-to-market strategy conversion funnels and brand positioning. You are an execution-driven doer who will systematically test hypotheses scale paid acquisition channels turn HubSpot into our primary growth engine and accelerate our next expansion phase.

Key Responsibilities

• Strategy & Positioning: Formulate our comprehensive marketing plan translating growth objectives into structured channels budgets and KPIs while refining messaging for diverse agency buyers and target personas.
• Performance Marketing: Direct all paid advertising initiativesfocusing heavily on Meta Ads (Facebook & Instagram)encompassing creative direction campaign architecture budget allocation and continuous performance optimization.
• Funnel & Conversion Optimization: Streamline the complete user journey spanning initial ad engagement high-converting landing pages 14-day trials and final paid conversions.
• Marketing Automation (HubSpot): Architect HubSpot as our central operational engine overseeing lifecycle stages lead scoring matrices nurturing sequences email automation and attribution analytics.
• Channel Expansion: Discover validate and scale new customer acquisition channels including LinkedIn Ads strategic partnership networks webinars and community programs.
• Cross-Functional Collaboration: Align tightly with Product Customer Success and leadership to publicize high-impact customer success stories and major software rollouts.
• Tracking & Attribution: Maintain flawless analytics modeling and multi-touch attribution to ensure absolute transparency into acquisition ROI and guide budget decisions.
• Team & Agency Building: Forecast future hiring initiatives external agency partnerships contractor networks and software stacks as our marketing operations scale.

What We Are Looking For

Must-Haves:

• Experience: At least 3 years of hands-on professional B2B SaaS marketing background within fast-paced start-up or scale-up environments.
• Performance Expertise: Proven track record in scaling paid acquisition specifically managing structuring and optimizing Meta Ads.
• Automation Mastery: Advanced proficiency utilizing HubSpot for marketing automation workflows lifecycle management and lead nurturing.
• Funnel Acumen: Deep intuition regarding self-service SaaS product-led growth (PLG) models trial metrics and user activation journeys.
• Mindset: An independent hands-on operator who balances high-level strategy with relentless execution and resourcefulness.
• Data-Driven: A rigorous analytical mindset centered on testing tracking hypotheses and iterative performance optimization.
• Language Skills: Fluent German (C2) for localized messaging alongside professional English (C1) for internal operations.

Nice-to-Haves:

• Background within a digital agency environment or specialized knowledge of recruiting and lead-generation workflows.
• Familiarity with LinkedIn Ads management community building or affiliate marketing initiatives.
• Prior experience managing external contractors freelance talent or small marketing teams.

What We Offer

• High Creative Freedom: Total ownership to define marketing strategies operational workflows and team structures from scratch.
• Direct Impact: Daily collaboration with company founders ensuring your contributions directly influence overall company growth and direction.
• Attractive Compensation: A competitive salary range of EUR 70000 to EUR 85000 individual performance-based bonuses and 30 days of paid annual holiday.
• Flexible Working Model: True remote flexibility complemented by 3 to 4 annual team retreats at our modern headquarters in Kempten or a hybrid office setup in the scenic Allgäu region.
• Maximum Growth Curve: Comprehensive scope spanning paid social brand building automation and a dedicated professional development budget.