Manager, Performance Marketing & Analytics

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

Weareseekingan experienced and highly motivatedManager Performance Marketing & Analytics toact as budget custodianfor Shark & Ninjas performance marketing investment across France and Benelux spanning DTC and Social this pivotal role you willbe responsible fordriving trafficandrevenueefficientlyby developingbest-in-classperformancemarketing strategiesacross key digital channels to deliver high-impact performance-driven results.

Responsibilities

• Manage budgets forecasting and pacingacross France and Benelux and across channels (DTC Social Commerce) aligning spend with commercial priorities and reallocating between markets and channels to deliver the best ROI overall.

• Set the investment framework targets and guardrails thatlocalPaid Media teamsactivate against partnering with them and with external platform partners across Paid Search Paid SocialAffiliates and CRMto drive revenueandefficiencyagainst FC owning the planandthe trade-offs rather than day-to-day campaign execution

• Partner cross-functionally withregional and global DTC teamsDemand GenerationandBrandMarketingto alignPerformance Marketingplans with broader go-to-market strategies.

• Run the performance review cadence with channel owners holding activation teams to plan and making the reallocation calls when markets or channels over- or under-deliver.

• Analyse and interpret performance data (Daily/weekly/monthly) and deliver actionable insight in a clear and concise manner that moves the business forward.

• Communicate results insights and next steps clearly to stakeholders.You will own the performance marketing story/context ensuring stakeholders expectations are proactively managed

• Act as a champion for digital marketing knowledgebest practiceand test and learn culture within DTC and beyond.

• Work closely with analytics partners to define success metrics dashboards and reporting that clearly communicate impact and opportunity.

• Stay ahead of platform updates industry trends and emerging media opportunitiestranslating themintowhere and how we invest across markets and channels.

Skills Required

• Experience in multi-channel digital marketing with time spent on budget planning and cross-channel investment decisions rather than single-channel activation alone (ideally in an eCommerce DTC business)

• Strong analytical mindset with experience using performance data to drive optimization and strategic decisions.

• Proven experienceacting as custodian ofsignificant media budgetsacross multiple marketsandchannels including reallocating spend to deliveragainst ROI CPA or revenue-based KPIs.

• Strong cross-functional collaboration skills and the confidence to influence without authority.

• A great communicator with experience managing multiple stakeholdersand presenting to a variety of audiences.

• Highly organized detail-oriented and comfortable managing multiple workstreams simultaneously.

• Highly commercial and results driven

• Ability to thrive in a fast-paced high-growth global environment with shifting priorities.

• Growth-oriented mindset with the confidence curiosity and resilience to challenge assumptions and push for better outcomesfully embracingSharkNinjasOutrageously Extraordinaryway of working.

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