Manager CRM

Own the end-to-end execution and performance of CRM programmes across ENA covering ALL-Loyalty and Brands campaign vehicles (email push mobile). Drives the campaign build from brief to send: copy assets translation agency coordination; operating Asana as the orchestration backbone and making use of AI-powered tools to support production copywriting and translation at scale. The execution engine of the CRM stream. Reporting to the CRM Director ENA. 

CAMPAIGN OWNERSHIP & PERFORMANCE 

• Own and execute ALL & Brands campaigns end to end from brief to send: brief intake scoring framing audience build content coordination validation production QA send monitoring 
• Deliver continuous improvement across engagement and revenue KPIs with clear distinction between total and incremental performance 
• Run A/B testing across sending subject lines content modules and audience splits 

AI-POWERED PRODUCTION & TRANSLATION 

• Support the teams usage of AI-powered tools for copywriting and translation across the 8 ENA languages (AccorGPT reviewer network) driving speed and consistency 
• Contribute to industrialising asset production through automation and AI tooling reducing manual workload and dependencies 
• Monitor asset quality version control and on-brand delivery across all vehicles 

ASANA ORCHESTRATION & PROCESS LEADERSHIP 

• Operate Asana as the single source of truth: campaign planning task ownership validation flow timeline tracking 
• Build and maintain Asana views templates and automation to streamline the teams operational workflow 

AGENCY & ASSET PLANNING 

• Support production with the agency: planning improvement and optimisation of the planning workflow to help activation production and alignment across all teams 
• Support the asset production pipeline across creative copy and translation partners: briefing build allocation delivery tracking cost discipline 
• Proactive coordination and exchange with all relevant interfaces especially within ICP eMerchandising Manager SEO & Content Brands Management & loyalty Revenue Management BI Sales and E-Commerce. 
• Follow up with agencies and partners on brief deadline and quality standards 

REPORTING & STAKEHOLDER VISIBILITY 

• Maintain campaign and asset visibility for all stakeholders on MIRO: what is planned in production live and delivered across vehicles 
• Report on asset production and connect it to CRM performance giving stakeholders a clear read on what has been produced and how it performed 
• Monitor and share regular reporting on activation and asset delivery keeping all teams aligned on the calendar 

Qualifications :

• Business degree with focus on Marketing & Communication 
• Min. 2 to 3 years work experience in CRM/GRM Loyalty and/or Marketing 
• Strong project / workflow management (Asana or equivalent) 
• Affinity with AI-powered tools for copywriting and translation 
• Experience in Tourism or Hotel Industry (Operations) is an advantage 
• Fluent in English 
• Knowledge of common E-Mail Provider Tools (e.g. Salesforce MoEngage) 
• Being friendly with automations and workflows is a plus 
• Analytical skills knowledge of Google Analytics. Tableau 
• Customer-oriented & target group-focused 
• Strong communication & organizational skills 

Additional Information :

Société: Accor France

Lieu de travail: Issy les Moulineaux 

Statut: Cadre 

Type de contrat: CDI 

Durée du travail: Contrat Forfait Jours 

Date prévisionnelle dembauche : Novembre 2026

Autres avantages: Tickets restaurant prise en charge à hauteur de 75% de labonnement Navigo 

Remote Work :

No

Employment Type :

Full-time