B2C Marketing Project manager (MWX)

• Offer mix topics & Daily attractivity topics :

  • Ensure we have the right offer mix on our homepages (pre-openings 7pm vs 7AM openings Brandsplace/The Place mgmt Clearance mgmt how to highlight new brands on Veepee)

  • Ensure visitors see & find most relevant banners for them (personalization HP merchandising strategy tab merchandising strategy)

  • Ensure visibility & traffic allocation of Veepee products

  • Ensure creative and performing marketing support

B2C Activation & Animation Plan

• Define and implement a B2C project activation plan to meet group marketing objectives enhance Veepees brand positioning and engage the member base

• Collaborate with the team to deploy member engagement initiatives via internal and external communication tools while analyzing and leveraging past performance

• Conduct competitive market watch and benchmarking

• Work closely with the agency on copywriting for email campaigns and configure activations using internal and external communication tools

• Have both a Group and local mindset in order to propose a consistent experience on all platforms whilst also taking into account local specificities or requirements (e.g. could be developing local only campaigns where required)

• Analysis and reporting of projects performance to measure their effectiveness

• Record budgetary expenses related to events while ensuring their ROI

• Analyze the performance of Veepee products/business across European platforms and propose strategic and operational action plans to boost performance and identify growth levers (visibility communication etc.)

• Launch and support new and existing Veepee businesses and products across our European platforms

• Coordinate the preparation and launch of Veepee business events and products using a B2B2C approach adapting them by platform as needed

• Provide operational support for these events and products with a concrete action plan and timeline

• Track all relevant KPIs per project to optimize campaign and activity performance

• Work closely with the B2C Marketing Analysts to define strategies for Veepee events/products based on performance analysis

• You collaborate with multiple teams (Growth Data science UX the Agency CRM etc) to improve homepage & tab performances and enhance member experience

• Express improvement needs for tools processes and features on the homepage/tabs (A/B testing benchmarking new modules)

• Work on the member journey : what are objectives & strategies per entry point how to navigate on veepee how to improve member experience on Veepee B2B2C inputs on the Welcome process

• Share business objectives and inputs with UX and data teams to improve algorithm personalization and member experience

• Help guarantee operational excellence in the member experience and contribute to developing corrective actions or new ideas to improve related performance
• Analyze project performance and propose action plans to optimize KPIs

Data expertise: You use data to develop and improve our B2C strategy

• Collaborate with B2C marketing analysts marketing data & insights marketing excellence Data teams to improve relevant marketing reports and dashboards & improve our processes

• Be data-driven on all our strategies (scoring matrix ROIst strategy etc)

Collaboration with other teams: You collaborate and communicate with key stakeholders on your topics across teams & B2C countries

• Collaborate closely with the CRM team to align CRM and B2C objectives and execution in the B2C campaigns

• Collaborate closely with the agency to develop out of the box concept & events

• Collaborate with other teams to execute communicate (internally & externally) and analyze your campaigns & projects (Design Social Media PR Data & Insights etc.)

• Act as a spokesperson for the Marketing Projects scope to internal & external stakeholders