Senior Paid Social Executive

Job Description:

We are looking for a Senior Paid Social Executive to take ownership of campaign execution optimization and performance across major social platforms. You will lead on Meta (Facebook/Instagram) and other key platforms such as TikTok Snapchat LinkedIn and X ensuring delivery of high-performing campaigns that drive measurable results. This role requires a blend of analytical rigor creative thinking and client-facing confidence. Youll also support in mentoring junior team members and collaborating across media disciplines to deliver integrated strategies.

Key Responsibilities

• Plan activate and optimize paid social campaigns across Meta TikTok Snapchat LinkedIn and X.
• Develop and test audience segmentation creative variations and bidding strategies to maximize performance.
• Ensure achievement of campaign KPIs (ROAS CPA engagement conversion reach).
• Monitor daily performance identify optimization opportunities and implement actionable improvements.
• Prepare and present detailed campaign performance reports with insights and recommendations.
• Collaborate with Paid Search Programmatic and Analytics teams to deliver cross-channel solutions.
• Stay updated on platform innovations ad formats and algorithm updates testing new features when relevant.
• Support in client calls quarterly reviews and strategic discussions with internal stakeholders.
• Mentor junior paid social executives to ensure quality and consistency in campaign delivery.

Requirements

• 24 years of hands-on experience in paid social campaign management preferably in an agency environment.
• Strong expertise in Meta Ads Manager with working knowledge of TikTok Ads Snapchat Ads and LinkedIn Campaign Manager.
• Proficiency in campaign analytics tracking and attribution across multiple platforms.
• Strong Excel and data visualization/reporting skills (e.g. Data Studio Power BI or similar).
• Experience working with dynamic ads pixel implementation and conversion tracking.
• Excellent organizational and multitasking abilities with strong attention to detail.
• Client-facing experience with confident communication and presentation skills.
• Proactive mindset with curiosity for creative testing data analysis and emerging paid social trends.

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