Media Planning Executive

Job Description:

We are looking for a Media Planning Executive who is passionate about strategy insights and the power of media to drive business this role youll collaborate with internal teams to deliver day-to-day strategic work for clients stewarding ideas from insight through execution across multiple channels. Youll analyze data uncover audience behaviors and help translate business objectives into impactful well-structured media plans that deliver measurable results.

Key Responsibilities

• Assist in developing and optimizing media plans across digital social and offline channels.
• Collaborate with internal teams to deliver day-to-day strategic work for clients ensuring smooth execution from planning through activation.
• Deliver a point of view around client business category culture and consumer by compiling analysing and interpreting data from various research sources (proprietary syndicated or client-provided).
• Repurpose and adapt agency thought leadership for clients and contribute to the creation of new thought-leadership materials.
• Brief internal teams and external media partners for ideation; lead and steer brainstorming sessions where needed.
• Keep a pulse on emerging media channels and partners especially within the digital landscape and identify how they can be leveraged in client strategies.
• Support planners and managers with campaign forecasting budgeting and performance reporting.
• Conduct research on market trends audience behaviours and competitor activities to inform strategy and planning.
• Monitor live campaigns to ensure alignment with planned objectives and KPIs.
• Mentor and support junior team members fostering collaboration and continuous learning.

Requirements

• 12 years of experience in media planning communications or digital marketing.
• Strong analytical organizational and communication skills.
• Proficiency in Excel PowerPoint and reporting or planning tools.
• A passion for understanding audiences and using insights to guide media decisions.
• Ability to work collaboratively in a fast-paced dynamic environment.
• High attention to detail and a proactive attitude toward learning and growth.

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